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When George Samaras completed his tour of 
duty as a pharmacist in the Greek military in 
1986, he needed to find a career so he turned 
to his love of the sea. He began racing sailboats 
and captaining a yacht for tourist excursions 
throughout the Greek islands. 
In 1988, he met his future wife Kelley, an 
American who was vacationing with her family 
and had chartered Samaras’ boat. George was 
taken with Kelley and they stayed in touch 
after she returned home. She eventually 
moved to Greece and later the two 
were married. Seven years later, 
the couple decided to move to the 
United States. 
George’s father-
in-law had a 
Kamado cooker and 
on Thanksgiving Day, 
George had roasted turkey for 
the first time. He was amazed at 
the juiciness and delicious flavor 
of the bird that was cooked 
on the kamado. It looked and 
performed unlike any grill he 
had ever used.
He bought a kamado for 
himself and cooked on it 
regularly. He told his friends and 
family about it and began shipping 
them back to Greece for them to 
use. Eventually George had over 80 people 
in his homeland that wanted a kamado, so 
he asked the manufacturer if he could start a 
distributorship in Greece, but they declined.
Not to be deterred, George saw a niche in the 
market and decided that he would make his 
own kamado cookers. He was told by many 
people, including ceramic engineers, that it 
couldn’t be done, but he pressed on and spent 
the next several years developing and testing 
his own formula for the refractory material to 
get the right blend.
In 1996, he was ready to sell his ceramic 
grills. Samaras chose the name, “Primo”  
which means “the best” in Italian. His first 
manufacturing facility was a 700 sq. ft. space 
he rented. Due to the limited space he could 
only make two grills at a time and he had to 
drive across town to a kiln to have them fired.
Over the next several years, Primo’s kamado 
style grill grew in popularity as word spread 
about their quality and as the only ceramic 
grill made in the United States. 
Samaras has a love for improving 
his ceramic grills and innovative 
products and in 2000 
he introduced the 
Primo 2000, a 
combination gas 
and ceramic grill. 
His idea was to use the superior 
heat and moisture retention 
characteristics of a ceramic grill 
and the convenience of gas as a 
heat source that so many outdoor 
cookers prefer.
It was an unrivaled product never 
before seen in the industry, and 
over 700 were sold. Production 
was discontinued a few years later 
due to the shipping and assembly 
requirements.
 George was also looking beyond the round 
shape of the traditional kamado and discovered 
that an oval-shape offered a much higher 
cooking versatility and efficiency. It forever 
changed the direction of Primo.
The introduction of the patented oval-shaped 
grill in 2002 established Primo as a major 
manufacturer in the ceramic grill market.
Today, Primo is headquartered in a 92,000 
sq. ft. facility in Tucker, Georgia where their 
ceramic grills are produced. Primo is available 
in more than 24 countries around the world.
The Primo Story