Cisco Cisco 3365 Mobility Services Engine Guia De Iniciação
At-a-Glance
Engage More Customers, Deliver Better Business Results
Cisco® Connected Mobile Experiences (CMX) is a location-based
solution that uses your Cisco wireless infrastructure to deliver
personalized content to mobile devices and gather customer insights to
make smarter business decisions.
solution that uses your Cisco wireless infrastructure to deliver
personalized content to mobile devices and gather customer insights to
make smarter business decisions.
Use CMX to meet many of your organization’s top priorities:
• Learn about customer behaviors with analytics such as dwell times,
high traffic zones, and heat maps.
• Acquire new customers and retain existing ones by providing more
engaging experiences at your venue.
• Increase revenue by providing visitors with content and promotional
offers that match their preferences and location.
• Improve customer experiences by simplifying mobile guest
connectivity.
Cisco CMX can be deployed as either an on-premises or a cloud-
based solution. Both options make use of your on-site Cisco wireless
infrastructure but differ in how they are managed.
based solution. Both options make use of your on-site Cisco wireless
infrastructure but differ in how they are managed.
• With the on-premise offering, CMX is hosted locally within your
organization. This deployment model is recommended if you prefer a
CapEx buying experience and need greater management control.
CapEx buying experience and need greater management control.
• With CMX Cloud, the solution is hosted in the cloud. This deployment
model is ideal if you prefer an OpEx buying experience or are looking
for a simplified deployment and faster consumption.
for a simplified deployment and faster consumption.
How Different Industries Use CMX
Here are some ways diverse industries are using CMX to capitalize
on the 11.5 billion mobile-ready devices and connections expected
by 2019
on the 11.5 billion mobile-ready devices and connections expected
by 2019
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:
• Hospitals help patients and visitors navigate to the right clinic on time
and show them nearby services they can use.
• Educational institutions personalize the learning experience and issue
location-based safety alerts directly to student smartphones.
• Airports help travelers find departure gates quickly and provide
itinerary updates.
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Cisco Connected
Mobile Experiences
Detect mobile devices and
engage users with targeted,
personalized information so
you can:
• Understand customer behavior
and capitalize on it
• Build new ad revenue through
third-party mobile advertising
opportunities
• Engage and assist customers
in relevant ways
• Enhance customer
experiences and increase
their loyalty
• Grow your sales and improve
business operations
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