Cisco Cisco UCS C200 M1 High-Density Rack-Mount Server Guia De Informação

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Leading women’s retailer Talbots has a long history of multichannel sales, 
launching its direct mail business only a year after opening its first store. 
Today, Talbots has nearly 500 stores across the United States and Canada, 
with catalogs and a website extending to audiences worldwide.

“We have many different ways that customers can engage with associates: 
live web chat, email, call centers, social media, or in stores,” says Wes Powell, 
vice president of Customer Service at Talbots. “Each channel offers unique 
challenges, where previously customer connections were more disparate, today, 
every channel touch point is just one more way to consistently experience 
our brand.”

Talbots wanted to provide customers with consistently meaningful interactions, 
even as the customer shifts the conversation to different channels. The company 
needed a central way to share customer information and manage support across 
all channels, including in-house and outsourced call centers.

Talbots uses collaboration to bring customer care 

channels under one umbrella to provide an easy-

to-use consumer experience across any channel.

“ 

By connecting more effectively with customers, we can build 
loyalty and enduring relationships.

”

Consumers are reached by retailers through many channels. Each channel 
must provide consistent service and quality, from any place at any time.

Size: 8,700 Employees

Location: Boston, Massachusetts

Industry: Retail

•  Enhance customer experience with easy-to-use 

and consistent care across channels

•  Improve visibility across multiple support 

channels

•  Maximize workforce skills

Challenges