Cisco Cisco UCS C210 M1 General-Purpose Rack-Mount Server Guia De Informação
Solution
After comprehensive due diligence, which included a thorough review of various
offerings, AudienceView chose the Cisco Unified Computing System™ (UCS™).
“Whenever you add more equipment to your data center, you draw more power,
which results in higher operating costs,” says Balasingam. “That’s where Cisco UCS
stood out against the competition. It’s a tightly integrated stack, from the network to
the computing nodes to the storage solution. It requires less peripheral hardware to
get the system running, and that translates into a substantial cost savings from an
operational standpoint.”
offerings, AudienceView chose the Cisco Unified Computing System™ (UCS™).
“Whenever you add more equipment to your data center, you draw more power,
which results in higher operating costs,” says Balasingam. “That’s where Cisco UCS
stood out against the competition. It’s a tightly integrated stack, from the network to
the computing nodes to the storage solution. It requires less peripheral hardware to
get the system running, and that translates into a substantial cost savings from an
operational standpoint.”
AudienceView’s data centers now run on Cisco UCS, with storage on the EMC VNX
5500 Series and virtualization on the VMware vSphere Hypervisor. The company uses
Cisco UCS B440 Blade Servers to run nearly 25 databases on Microsoft SQL Server
2008. Furthermore, AudienceView’s turnkey ticketing application runs entirely on 70
Cisco C460 M2 and C210 M1 Rack-Mount Servers, with plans to move both corporate
IT operations and the development environment onto the C-Series as well.
5500 Series and virtualization on the VMware vSphere Hypervisor. The company uses
Cisco UCS B440 Blade Servers to run nearly 25 databases on Microsoft SQL Server
2008. Furthermore, AudienceView’s turnkey ticketing application runs entirely on 70
Cisco C460 M2 and C210 M1 Rack-Mount Servers, with plans to move both corporate
IT operations and the development environment onto the C-Series as well.
“Cisco, EMC, and VMware have developed such a close partnership, and their products
are extremely well integrated,” says Balasingam. “Together they were able to offer,
in effect, the turnkey solution I was looking for. Eventually we hope to bring all of our
databases onto the C-Series servers because the Cisco UCS memory extenders make
it possible for us to have a much more consolidated platform across the board. This
system simply offers us the whole package.”
are extremely well integrated,” says Balasingam. “Together they were able to offer,
in effect, the turnkey solution I was looking for. Eventually we hope to bring all of our
databases onto the C-Series servers because the Cisco UCS memory extenders make
it possible for us to have a much more consolidated platform across the board. This
system simply offers us the whole package.”
Results
With a standardized, fully integrated data center solution in place, AudienceView is well
equipped for rapid global expansion. “Our main goal as an organization is growth,” says
Balasingam. “Now we have a standard building block for provisioning our data centers
as we grow. The Cisco UCS environment accelerates our time-to-market significantly.
We used to spend up to a day and a half provisioning a new server. Now we can do
that in 60 minutes. That will translate into a huge savings as we open up new data
centers in the Asia-Pacific region.”
equipped for rapid global expansion. “Our main goal as an organization is growth,” says
Balasingam. “Now we have a standard building block for provisioning our data centers
as we grow. The Cisco UCS environment accelerates our time-to-market significantly.
We used to spend up to a day and a half provisioning a new server. Now we can do
that in 60 minutes. That will translate into a huge savings as we open up new data
centers in the Asia-Pacific region.”
Balasingam had hoped that AudienceView’s new cloud computing environment would
slash operating costs. He was not disappointed. “Within months, we achieved nearly
a 25 percent reduction in operating costs, because our environment simply performs
more efficiently,” he says. “We’ve also seen licensing savings from consolidating our
database workloads onto C-Series servers. I’m estimating that we’ve saved close to 50
percent on that front alone.”
slash operating costs. He was not disappointed. “Within months, we achieved nearly
a 25 percent reduction in operating costs, because our environment simply performs
more efficiently,” he says. “We’ve also seen licensing savings from consolidating our
database workloads onto C-Series servers. I’m estimating that we’ve saved close to 50
percent on that front alone.”
A consolidated, virtualized UCS environment offers further benefits in terms of disaster
recovery and business continuity. “My team doesn’t need to learn three or four different
systems; they can look at a single view for our entire global operation,” says Balasingam.
“If the U.K. data center gets oversaturated for whatever reason, we can start offloading to
our Toronto data center instantly. If a server goes down, we can dynamically redistribute
the load to any available server. It’s essentially an autonomous, self-healing system.”
recovery and business continuity. “My team doesn’t need to learn three or four different
systems; they can look at a single view for our entire global operation,” says Balasingam.
“If the U.K. data center gets oversaturated for whatever reason, we can start offloading to
our Toronto data center instantly. If a server goes down, we can dynamically redistribute
the load to any available server. It’s essentially an autonomous, self-healing system.”
AudienceView’s streamlined, high-performance infrastructure enables the company to
scale rapidly as customers’ needs change. That gives the company a greater competitive
advantage than ever. “We run close to 50 million ticketing transactions per year, so scale
is key,” says Balasingam. “Now that we can provision our environment on demand, we’re
scale rapidly as customers’ needs change. That gives the company a greater competitive
advantage than ever. “We run close to 50 million ticketing transactions per year, so scale
is key,” says Balasingam. “Now that we can provision our environment on demand, we’re
– Gopi Balasingam
Vice President of Operations
AudienceView Ticketing
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