Cisco Cisco UCS C260 M2 Rack Server Guia De Informação
Challenge
AudienceView Ticketing provides a white-label, web-based ticketing solution to
theatres, arenas, stadiums, and arts organizations around the globe. Based in
Toronto, the company boasts over 140 clients, who represent more than 500 venues
in Europe, Asia, Australia, and the Americas. The AudienceView system allows
clients to choose between a hosted software as a service (SaaS) solution or an
enterprise license with unlimited users. Either way, clients can take greater control
of their business by deploying an innovative, flexible, customer-focused ticketing
solution at a competitive price.
theatres, arenas, stadiums, and arts organizations around the globe. Based in
Toronto, the company boasts over 140 clients, who represent more than 500 venues
in Europe, Asia, Australia, and the Americas. The AudienceView system allows
clients to choose between a hosted software as a service (SaaS) solution or an
enterprise license with unlimited users. Either way, clients can take greater control
of their business by deploying an innovative, flexible, customer-focused ticketing
solution at a competitive price.
AudienceView maintains one data center in Toronto and another in the United
Kingdom. Until very recently, the company relied on multiple vendors to supply its data
center components, leading to a great deal of incompatibility and inefficiency. “When I
started at AudienceView in 2010, I immediately saw a need to standardize in our data
centers,” says Gopi Balasingam, vice president of operations. “We were mixing and
matching vendors’ equipment, and there was very little harmony as a result. We had
persistent issues with firmware upgrades, and whenever we needed support, some of
our vendors would simply blame other vendors for any problems that occurred.”
Kingdom. Until very recently, the company relied on multiple vendors to supply its data
center components, leading to a great deal of incompatibility and inefficiency. “When I
started at AudienceView in 2010, I immediately saw a need to standardize in our data
centers,” says Gopi Balasingam, vice president of operations. “We were mixing and
matching vendors’ equipment, and there was very little harmony as a result. We had
persistent issues with firmware upgrades, and whenever we needed support, some of
our vendors would simply blame other vendors for any problems that occurred.”
Balasingam began looking for a single vendor to standardize and virtualize data
center operations. “We’re in the business of driving revenue,” he says. “We don’t
want to focus all of our efforts on trying to run a data center. And as we move more
aggressively into becoming a SaaS provider, we need to be able to scale more
nimbly than ever. So I pushed to take our infrastructure to the next level, which
meant finding a compact, efficient, turnkey solution.”
center operations. “We’re in the business of driving revenue,” he says. “We don’t
want to focus all of our efforts on trying to run a data center. And as we move more
aggressively into becoming a SaaS provider, we need to be able to scale more
nimbly than ever. So I pushed to take our infrastructure to the next level, which
meant finding a compact, efficient, turnkey solution.”
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Executive Summary
Customer Name:
AudienceView
Ticketing
Industry:
Entertainment
Location:
Toronto, Canada
Number of Employees:
110
Challenge
• Focus more resources on driving
revenue, less on managing data center
• Streamline data center operations by
standardizing with single vendor
• Scale to meet demands of becoming
global SaaS provider
Solution
• Cisco Unified Computing System
(UCS) provides scalable, high-
performance server platform
• Cisco UCS C-Series Rack-Mount
Servers support wide range of
workloads
• Integration between UCS, EMC, and
VMware create convenient turnkey
solution
Results
• Slashed operating costs by 25
percent, licensing costs by 50 percent
• Reduced server provisioning from day
and a half to 60 minutes
• Scaled dynamically to accommodate
rapid shifts in global customer demand
Customer Case Study
Software Provider Cuts Operating
Costs by Standardizing Data Centers