Vogel's PMC 120 Manual Do Utilizador
Shelf navigation
Our new brand strategy and communication addresses all of the elements that support
your retail sales, from start to fi nish.
your retail sales, from start to fi nish.
Our shopper research showed that the areas that have the most interaction with the
shopper are the demo products as well as the highest shelves located at eye level. We
have adapted our shelf design to these insights by placing the products that have the
highest infl uence on sales and contribute the most to the profi tability of the category,
such as Turn products, high on the shelves. Our new shelf concept is also strategically
laid out to better guide the shopper in fi nding the right product.
shopper are the demo products as well as the highest shelves located at eye level. We
have adapted our shelf design to these insights by placing the products that have the
highest infl uence on sales and contribute the most to the profi tability of the category,
such as Turn products, high on the shelves. Our new shelf concept is also strategically
laid out to better guide the shopper in fi nding the right product.
The planogram below shows a sample shelf arrangement of Vogel’s products organised by functionality and sizes and
including demo products.
including demo products.
Top-do
wn
arr
angement
arr
angement
b
y
functionality
info &
Demo
Block construction by size
TV sizes: 17” - 26”
VESA: 100 x 100
TV sizes: 19” - 32”
VESA: 200 x 200
TV sizes: 26” - 42”
VESA: 400 x 200
TV sizes: 32” - 55”
VESA: 400 x 700
VESA: 600 x 700
VESA: 600 x 700
info &
Demo
RETAIL CATALOGUE -
19
Retail support
Retailbrochure_Juni_2011_UK.indb 19
04-08-2011 09:24:59