Canyon CNA-TCL0207BL Manual Do Utilizador

9

“Design is key for Canyon, and THE added value for our consumers!”

“Packaging has been a pillar of Canyon’s success over the  years.  

  It is eye-catching, appealing, different, and effective.” 

Ca nyo n   i s   a l w ays   o n   t h e   l o o k o u t   fo r   i n s p i r i n g   a n d   o u t- o f - t h e - b ox   i d e a s.   S e ve ra l  

times a year, the corporate marketing team organizes field research and brainstorm 

sessions to exchange thoughts, discover new trends and generate ideas to br ing  

Canyon to the next level. Student research and focus groups enables us to mingle with 

our target audience and get to learn more about its life style, behaviors, attitudes,  

interests, and much more. It also allows us to provide the right products at the right time, 

as well as to fine-tune our brand positioning to better appeal to young people.

“The more trends we track and the more skilled we are at putting these trends into context, 

the more guidance we will have when introducing new products. 

ADDITIONAL QUOTES

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