Белая книга для Cisco Cisco Virtual Managed Services 2.0

The Expanding Opportunities Within Virtual Managed Services

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C11-737846-00 10/16

Figure 13. Reasons Customers Would Prefer Not to Source VMS from NSP

9% 

11% 

17% 

18% 

22% 

23% 

0% 

5% 

10% 

15% 

20% 

25% 

Other service providers are more agile than my

network service provider

Poor customer relationship with current network

service provider

Concern of a single source point 

Likelihood that other providers will continue to

out innovate network service provider

More innovative product currently available elsewhere

Too expensive 

Source:  Cisco GSP-SPTG, US Businesses  December  2015

N = 453

Conclusion

Our survey is a strong indicator for the real-time need and expectation of VMS functionality among a wide 

selection of markets and industries. Concerns over cost, security, and delivery flexibility are ongoing, and 

many have been imported from customers’ experiences with traditional service delivery.

Many business customers sense that they should not “stand pat” with service providers that do not provide 

the range of services and innovation that virtualized connectivity promises. As they migrate to a VMS 

solution, most customers can—and will—expect to deploy services under controlled conditions based on 

internal preferences. If the current service provider does not offer the flexibility and opportunity of VMS, 

more businesses will seek competitors that do.

The market for VMS demonstrates robust growth potential, but providers should expect a shift in their 

relationships with customers. Self-service portals, “try and buy” conditions, and quicker service are strong 

preferences in all the markets we surveyed.

Virtualized network functions will have the opportunity to spread throughout a wide variety of markets 

and verticals. And although pricing models might be revised, there remains the strong potential to reap 

the benefits of add-on services and premiums for VMS benefits. The migration to virtualized network 

functionality provides clear opportunities for both providers and customers.

Contributors

Chris Osika, Senior Director, Service Provider Transformation Group
Neeraj Kumar, Director, Service Provider Transformation Group
Irfan Verjee, Principal, Service Provider Transformation Group
Praveen Datta, Director, Service Provider Transformation Group