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Customer Case Study 
IT Infrastructure Provider Increases Capacity to 
Prepare for Growth 
The Planet added Nexus 5020 Switches to transition to 10 Gigabit Ethernet. 
Challenge 
EXECUTIVE SUMMARY 
THE PLANET 
●  IT Infrastructure Outsourcer 
●  Houston, Texas 
●  550 employees; 20,000+ customers 
BUSINESS CHALLENGE 
●  Increase backplane switching capacity within 
the datacenter  
●  Contain costs  
●  Cost-effectively introduce new services 
NETWORK SOLUTION 
●  Deployed Cisco Nexus 5020 Switch for server 
connectivity 
BUSINESS RESULTS 
●  Increased backplane switching capacity by 
500 percent while maintaining existing cost 
structure 
●  Simplified management and operations 
requirements 
●  Built the foundation to offer innovative 
services, such as shared storage 
 
Headquartered in Houston, Texas, The Planet is a 
leading provider of on-demand IT infrastructure 
solutions, serving more than 20,000 small- and 
medium-size business customers worldwide and 
hosting 15.2 million web sites. Customers can 
choose from a broad array of solutions, including 
dedicated servers; dedicated servers with services; 
fully managed hosting; and colocation, all backed by 
24x7x365 support. The company’s six wholly owned 
data centers house more than 56,000 servers. 
The Planet’s business model is based on maximizing 
revenue from the data center infrastructure while 
minimizing capital and operational expense. 
Increasing bandwidth to the top of the rack from 
Gigabit Ethernet to 10 Gigabit Ethernet would enable 
The Planet to reduce capital expense and also begin 
offering new services that require high bandwidth, 
such as shared storage.  
“The challenge was finding a way to provide ten times as much bandwidth to the top of the rack 
without paying ten times more,” says Will Charnock, director of technology. “If we could do it for no 
more than four times our previous cost, we would gain 500 percent more switching capacity without 
increasing costs.”  
When The Planet began planning a new service called Virtual Rack, the need for 10-Gigabit 
Ethernet became urgent. Built for environments with two or more servers, Virtual Rack would 
require a higher-capacity switching fabric. Main criteria for the new switch platform included: 
● 
High port density for 10 Gigabit Ethernet, to minimize rack costs for the new service 
● 
Simplified and consistent operations that would not increase the workload for The Planet’s 
engineers when new servers were added 
● 
Support for VLANs, which The Planet uses to segment each customer’s traffic over the 
shared infrastructure 
 
 
© 2009 Cisco Systems, Inc. All rights reserved. This document is Cisco Public Information. 
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