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The Customer-Centric SMB: Increasing Profitability by Focusing on Customers

WHITE PAPER 2006

Peppers & Rogers Group

Peppers & Rogers Group is a management consulting firm, recognized as the world’s leading authority on

customer-based business strategy. Founded in 1993 by Don Peppers and Martha Rogers Ph.D., the firm is

dedicated to helping companies gain competitive advantage by identifying differences within their

customer bases and using that insight to maximize the value of each customer relationship.

In 2003 Peppers & Rogers Group was acquired by Carlson Marketing Worldwide, the leader in relation-

ship marketing.Peppers & Rogers Group’s customer strategy expertise combined with Carlson Marketing

Worldwide’s implementation capabilities offers an end-to-end solution for clients that are working

toward the development and deployment of best-in-class, customer-based business strategies.

More information about the company can be found at www.1to1.com

Cisco Systems

Cisco Systems, Inc. (NASDAQ: CSCO), the worldwide leader in networking for the Internet, this year

celebrates 20 years of commitment to technology innovation, industry leadership and corporate

social responsibility. Information on Cisco can be found at http://www.cisco.com. For ongoing news,

please go to http://newsroom.cisco.com.

For more information about this solution, please visit www.ciscomicrosoftsmb.com

Microsoft Dynamics

Microsoft Dynamics is a line of financial, customer relationship and supply chain management solutions

that helps businesses work more effectively. Delivered through a network of channel partners providing

specialized services, these integrated, adaptable business management solutions work like and with

familiar Microsoft software to streamline processes across an entire business.

Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions

that help people and businesses realize their full potential.