Справочник Пользователя для Adidas RUNGENIE
Engine Digital • Copy Deck
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1.0 Say hello to Run Genie
Run Genie is an interactive sales tool that enables a sales associate, without any special training, to assess
a customer’s running style so they can recommend the best shoe for them. With data collecting pods and an
iPad app made specifically for adidas own retail, Run Genie engages customers during the sales process
with wearable technology.
The Run Genie is a complete experience that starts with a 1 on 1 interview between the sales associate and
customer. Data collecting pods are then attached to the customer’s shoes and they go for a short run. Upon
returning to the store, information about the customer’s running style is downloaded into an iPad installed
with Run Genie’s app. Then the associate uses the iPad to educate the customer about their running style,
and the ideal product suited to it. The process ends when an optional email is sent to the customer
summarizing the information gathered by Run Genie, along with the product it helped the associate to
suggest.
With intuitive design, simple functionality, and valuable data, Run Genie provides adidas staff with all the
tools required to gain insight into a customer’s running needs so they can deliver optimal customer service.
a customer’s running style so they can recommend the best shoe for them. With data collecting pods and an
iPad app made specifically for adidas own retail, Run Genie engages customers during the sales process
with wearable technology.
The Run Genie is a complete experience that starts with a 1 on 1 interview between the sales associate and
customer. Data collecting pods are then attached to the customer’s shoes and they go for a short run. Upon
returning to the store, information about the customer’s running style is downloaded into an iPad installed
with Run Genie’s app. Then the associate uses the iPad to educate the customer about their running style,
and the ideal product suited to it. The process ends when an optional email is sent to the customer
summarizing the information gathered by Run Genie, along with the product it helped the associate to
suggest.
With intuitive design, simple functionality, and valuable data, Run Genie provides adidas staff with all the
tools required to gain insight into a customer’s running needs so they can deliver optimal customer service.
1.1 What’s included with Run Genie
Check to make sure there are no components missing. The Run Genie is provided to adidas stores as a
system containing:
system containing:
6 data collection pods
o
Each pod is equipped with a rechargeable Lithium Ion battery and Bluetooth Low Energy
(Smart) Wireless 2.4 GHz technology.
(Smart) Wireless 2.4 GHz technology.
1
charging
base
1 ac/dc power supply
o
Input 100 – 240 VAC 50/60 HZ
o
Output 5V DC 1 Amp
Quick start guide and other documentation
Reusable storage box
Not included in the system is the Run Genie app that runs on an Apple iPad. Learn more about which iPad’s
work with Run Genie in section 1.2
work with Run Genie in section 1.2
1.2 Run Genie hardware requirements
The Run Genie app uses the iPad’s Bluetooth® technology to download information collected by Run
Genie’s wearable Pods. Ensure the store’s iPad meets the following requirements:
Genie’s wearable Pods. Ensure the store’s iPad meets the following requirements:
iPad equipped with Bluetooth 4 technology
Supported models include: iPad Air 2, iPad Air, iPad mini 3, iPad mini 2, iPad mini
The internal adidas MDM system is used to distribute the Run Genie’s app
;
please contact an adidas IT
department to request a download for the store’s iPad. The Pods can be used with more than one iPad in
the same store.
the same store.
2.0 Pods
2.0 Charging the Run Genie Pods
To maintain a charge in the Run Genie Pods, do the following: