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978-0-470-09712-0
FIGURE 1.1
Type a search term and press Enter to find out almost anything.
Keywords
The search terms you type on the Google home page are called keywords. When typing keywords, there are
a few things to remember. More keywords narrow your search, but too many may cause you to be too spe-
cific and miss the information you are looking for. Google pays attention to whether the keywords are sin-
gular or plural and also searches based on the order of your keywords. For example, if you search on the
two keywords town and dog in that order you will get results that start off with links to dogtown.com, a
skateboard company. But the second link is to a pet shop. Change the order to dog and then town and the
results change. Now at least the first 15 or so results refer specifically to Dogtown skateboarding.
a few things to remember. More keywords narrow your search, but too many may cause you to be too spe-
cific and miss the information you are looking for. Google pays attention to whether the keywords are sin-
gular or plural and also searches based on the order of your keywords. For example, if you search on the
two keywords town and dog in that order you will get results that start off with links to dogtown.com, a
skateboard company. But the second link is to a pet shop. Change the order to dog and then town and the
results change. Now at least the first 15 or so results refer specifically to Dogtown skateboarding.
Google also uses something known as stemming. This means that Google automatically looks for variations
of a keyword. For example, if type the search text cloning your cat, Google also looks for clone cat (see
of a keyword. For example, if type the search text cloning your cat, Google also looks for clone cat (see
www.savingsandclone.com
).
Don’t use the word
and as a keyword. Google will ignore it. Google automatically looks for all of
your keywords within a page. The most relevant page will contain all or most of the keywords.
Occasionally you will want to create phrases out of your keywords. This is particularly useful when search-
ing on names. To create a phrase, enclose a group of words in quotes like this: “dog town”. If you try this
search you will see that it gives you different results from the previous two searches on those terms. If you
search on the terms John and Smith, Google looks for pages that contain the name John and the name
Smith, not necessarily in the same name. The resulting Web page may have the names John Anderson and
Joan Smith. Putting the name John Smith in quotes like this — “John Smith” — forces Google to search for
that phrase specifically.
ing on names. To create a phrase, enclose a group of words in quotes like this: “dog town”. If you try this
search you will see that it gives you different results from the previous two searches on those terms. If you
search on the terms John and Smith, Google looks for pages that contain the name John and the name
Smith, not necessarily in the same name. The resulting Web page may have the names John Anderson and
Joan Smith. Putting the name John Smith in quotes like this — “John Smith” — forces Google to search for
that phrase specifically.
Querying the results
One thing Google is good at is giving you as many possible results for your query as possible. This is good
in that Google is thorough and bad in that too many results could mean that the result you are really look-
ing for is lost in the weeds. Google gives you the opportunity to do a second search but only through the
results of the previous search.
in that Google is thorough and bad in that too many results could mean that the result you are really look-
ing for is lost in the weeds. Google gives you the opportunity to do a second search but only through the
results of the previous search.
TIP
TIP
4
Navigating Google Information
Part I
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