Справочник Пользователя для Vogel's TMS 207 8372070
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expanding experiences
This is a great year for Vogel’s and I’m very proud of our signifi cant
accomplishments. Each of the products we introduced last year was a success
and won prestigious awards. We will keep building on this momentum in the
coming time. For the future, we are taking major steps in our brand strategy and
product portfolio to meet changes in the CE market and in consumer behaviour.
Change is both exciting and challenging, and I’m confi dent that we are taking
the right actions to succeed in today’s demanding business environment.
accomplishments. Each of the products we introduced last year was a success
and won prestigious awards. We will keep building on this momentum in the
coming time. For the future, we are taking major steps in our brand strategy and
product portfolio to meet changes in the CE market and in consumer behaviour.
Change is both exciting and challenging, and I’m confi dent that we are taking
the right actions to succeed in today’s demanding business environment.
Why a new brand strategy and product line up…
Inspiring is the word that best captures the feeling of the new Vogel’s Brand.
This feeling is expressed in our new brand positioning: expanding experiences.
A new look and feel and new orange brand colour have been created to signal
this change over. All of this comes together in the different communication items
and activities, such as packaging and our self-selling shop concept.
This feeling is expressed in our new brand positioning: expanding experiences.
A new look and feel and new orange brand colour have been created to signal
this change over. All of this comes together in the different communication items
and activities, such as packaging and our self-selling shop concept.
On the product side, we have revamped our complete fl at screen wall mount
portfolio. It will now be marketed under one new Vogel’s identity. This new line-up
serves all of our consumers’ needs and takes advantage of new opportunities in
the quickly evolving market for ultra thin screens.
portfolio. It will now be marketed under one new Vogel’s identity. This new line-up
serves all of our consumers’ needs and takes advantage of new opportunities in
the quickly evolving market for ultra thin screens.
expanding products & markets
We are continuing to expand our existing wall mount product portfolio. Specifi c
mounts are now available for medium sized fl at screens in the ultra thin, LED
section. And we are rapidly developing and introducing products for our new
categories, including tablet mounting accessories and placement solutions for
gaming consoles. This all contributes to helping us meet our goal of becoming
the most desirable consumer brand for AV & multimedia device accessories.
mounts are now available for medium sized fl at screens in the ultra thin, LED
section. And we are rapidly developing and introducing products for our new
categories, including tablet mounting accessories and placement solutions for
gaming consoles. This all contributes to helping us meet our goal of becoming
the most desirable consumer brand for AV & multimedia device accessories.
These are exciting times we are living in. I’m delighted to share all of our new
developments with you in this year’s Retail Catalogue. Because you will play a key
role in putting our new strategy to work and in helping us all to benefi t from it.
developments with you in this year’s Retail Catalogue. Because you will play a key
role in putting our new strategy to work and in helping us all to benefi t from it.
Today Vogel’s is stronger than ever and we are stronger together with you.
Gerdi Vogels
CEO Vogel’s
CEO Vogel’s
expanding
business
experiences
gerdi Vogels
CEO Vogel’s
Retailbrochure_Juni_2011_UK.indb 2
04-08-2011 09:17:56