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Trigger Happy 
298 
 
which contestants from all over the world compete for 
prizes of hundreds of thousands of dollars.) But now we 
have uncovered some sources of videogame pleasure, it 
remains to be seen just how that pleasure is 
manipulated. How, in other words, does the machine 
play the man? 
 
You win again 
Videogames give you their full attention. They don’t 
ignore you or say they’re busy; they concentrate with 
rock-solid focus on what you “say” to them through the 
mechanical interface. (Like psychotherapists, only at a 
smaller cost and with more quantifiable fun— Eliza, as 
we have seen, did actually take the role of a therapist in 
a text-based “conversation” with the player.) The game 
is extremely interested in you. 
Videogames also exemplify perfectly a general 
aspect of play: the temporary perfection, unattainable in 
the physical world, of absolute order. Nolan Bushnell 
says much the same thing: “There is a completely 
controllable and understandable universe that is 
predictable. Much more controllable than real life.” A 
videogame obeys a certain set of predictable rules of 
action, even if half the fun is finding out their 
unpredictable effects in particular situations. Martin