Листовка для HP Indigo Press ws4500 CA207A
Модели
CA207A
Approximately 65% of label jobs
around the world are produced in
print runs of less than 50,000
labels, or under 2,000 metres
around the world are produced in
print runs of less than 50,000
labels, or under 2,000 metres
(See Fig 1)
Fact! Label and packaging print jobs are continuing
to become shorter!
to become shorter!
Fact! Customers are demanding shorter lead times
and faster turnaround!
and faster turnaround!
Fact! Conventional printing processes are
prohibitively expensive for low volume orders and
result in shrinking profit margins!
prohibitively expensive for low volume orders and
result in shrinking profit margins!
How do you adapt to these changing market trends,
satisfy exacting customer demands and, at the same
time, sustain a profitable printing business?
satisfy exacting customer demands and, at the same
time, sustain a profitable printing business?
The HP Indigo press ws4500 provides a complete
end-to-end solution from pre-press to finishing and
lowers production costs immediately in several key
areas:
end-to-end solution from pre-press to finishing and
lowers production costs immediately in several key
areas:
• It eliminates the expense of films, plates or
chemistry
• It generates little or no waste
• It requires far less set-up time than conventional
printing.
For runs up to 2,000 metres, the HP Indigo press
ws4500 significantly lowers your costs. And it
integrates easily within your existing printing
environment to complement the capabilities of your
current equipment.
ws4500 significantly lowers your costs. And it
integrates easily within your existing printing
environment to complement the capabilities of your
current equipment.
Be labelled ‘premium provider’ with
the HP Indigo press ws4500
the HP Indigo press ws4500
The HP Indigo press ws4500 solution allows
marketers to respond rapidly and cost effectively to
shorter product life-cycles and ever-changing retail
needs. It allows for highly targeted labelling and
packaging – applications that would be expensive or
impossible with a traditional press. These include:
versioned products, event marketing, private labels,
regional and seasonal packaging and test markets.
marketers to respond rapidly and cost effectively to
shorter product life-cycles and ever-changing retail
needs. It allows for highly targeted labelling and
packaging – applications that would be expensive or
impossible with a traditional press. These include:
versioned products, event marketing, private labels,
regional and seasonal packaging and test markets.
The flexible production offerings, rapid response
times and the liquid ink quality of the HP Indigo
press ws4500, complement conventional printing
capabilities to expand your service options. This
allows you to allocate jobs to your most suitable,
cost-efficient press while consistently maintaining the
offset quality your customers are used to. This way,
you can optimise your productivity, ensure repeatable
colours and maximise your profitability on every job.
times and the liquid ink quality of the HP Indigo
press ws4500, complement conventional printing
capabilities to expand your service options. This
allows you to allocate jobs to your most suitable,
cost-efficient press while consistently maintaining the
offset quality your customers are used to. This way,
you can optimise your productivity, ensure repeatable
colours and maximise your profitability on every job.
2
Fig 1: Run length types (# of 5 x 10 cm labels)
Source: Labels & Labelling
The increase in small order quantities – and the decrease in long runs –
has created new opportunities and higher profit margins for the label
converter and printer.
Source: Labels & Labelling
The increase in small order quantities – and the decrease in long runs –
has created new opportunities and higher profit margins for the label
converter and printer.
Over
150,000
100,000-
150,000
75,000-
100,000
50,000-
75,000
25,000-
50,000
0-
25,000
“Since we started
with digital printing
technology from HP,
we’ve really
repositioned the
company because
we are now able to
give the customer
so many solutions
that were not
available before –
so, a lot of
openings for new
business.”
Peter Overbeek,
Managing Director,
Eshuis,
The Netherlands
with digital printing
technology from HP,
we’ve really
repositioned the
company because
we are now able to
give the customer
so many solutions
that were not
available before –
so, a lot of
openings for new
business.”
Peter Overbeek,
Managing Director,
Eshuis,
The Netherlands
40%
35%
30%
25%
20%
15%
10%
5%
0
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