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Despite his deceptively exotic-sounding name, he is not Japanese, but French. ORA-ÏTO is 

the self-taught designer with an interest in everything, who had just turned 20 when, in 1998, 

he created the first-ever virtual brand. With the brilliant forcefulness of a lightning-bolt, the 

iconoclastic artist won a name for himself world-wide by pirating the leading brands. Like a 

born-again Andy Warhol, he parodied the consumer society, using branded objects with 

emblematic designs. 
His virtual prototypes rapidly pervaded the media, and were soon exhibited in 

contemporary-art galleries and museums… Projected to the fore on the international scene, 

he was then engaged on a multiplicity of assignments in collaboration with the most 

prestigious names, including L'Oréal, Vogue magazine, Heineken, Adidas, Kenzo, the AIR 

Group, Honda, Guerlain, Swatch and Nike.
Supported by a keen-brained team of specialists in architecture, graphics and 

communication, he designs both mass-market products in all areas, and luxury products; he 

produces Internet sites and animation films; he designs spaces to be lived in, and both public 

and private commercial spaces. 
His specialism? As it happens, to be unconfined by specialisation! As a multi-specialist, he 

looks with an ever-new eye on the universe that confronts him. Using boldly-irreverent ideas 

to overturn the established codes, these unprecedented, and therefore media-grabbing, 

creations have made Ora-Ïto the most sought-after designer of his generation.

More about ORA-ÏTO ?

ORA-ÏTO is the youngest designer ever to have been 

included in the exclusive, jealously-guarded catalogue of the 

Capellini contemporary-furniture specialist publishing house.
The ora-ito.com website visited by over 200 000 visitors a 

month was the first website and the second digital work 

acquired for the collection of the French National 

Contemporary Art Centre. 
The winner in 2001 of an award from Dazed & Confused 

magazine, in 2002 ORA-ÏTO received the best packaging 

Oscar for his Heineken aluminium can distributed throughout 

the world today.

In 2003, he put the finishing touches to the Cab. place du 

Palais Royal in Paris, the largest Parisian club to which he 

set his signature with the graphic identity, architecture, 

furniture and decors. 
In 2004, in more than 20 countries, ORA-ÏTO launched the 3 

perfume for Adidas, a men's and women's fragrance that has 

already received 5 international product-design and 

packaging-innovation awards.
For the world's most prestigious interior lighting name, 

Artemide, he designed a collection of lamps that won much 

acclaim at the Milan furniture fair in 2004.