Riverstone Networks 5920 用户手册

Alcatel-Lucent 5920 Multimedia Content Manager

3

The content market is maturing and 
becoming hypercompetitive. Mobile, 
broadband, IPTV and converged 
service providers are being challenged 
for their market share by device manu­
facturers, content owners, aggregators, 
traditional retailers, social­network 
owners and Internet over­the­top 
(OTT) retailers. 

Growing swiftly, the content market 
is being driven by improvements in 
data­network speed and capacity and 
the increasing availability of digitized 
content. End users want a seamless  
experience across the expanding num­
ber of devices/screens that consume  
this content.

With such growth and competition, 
service providers want to leverage 
their multinetwork assets. Challenges 
for service providers with “old”, siloed 
content­services infrastructure 
include managing content rights, 
increasing the efficiency of content­
processing workflows, and marketing 
across multiple screens, especially for 
video on demand (VoD). 

Service providers are replacing less­
capable content­management systems 
(CMSs) and consolidating content­
management/services infrastructure. 
Many older systems support a single 
content type, such as games, with 
no capacity for multiscreen content 
management and limited marketing/
merchandising capabilities, content­
partner support and overall capacity.

In addition, Telco 2.0 initiatives are 
driving service providers to open 
their infrastructure and storefronts  
to third parties in exchange for 
transaction and service fees.

With a unifying layer for service 
management and subscriber­data 
collection, the Alcatel­Lucent 5920 
MCM provides unique orchestra­
tion of service delivery, dramati­
cally increasing multimedia­content 
revenue from your existing systems 
while significantly lowering operating 
costs. Its multiscreen support results 
in a unified mobile­ and broadband­
content experience across subscriber 
screens and devices. 

The Alcatel­Lucent 5920 MCM offers 
integrated marketing campaigns 
that allow you to sell more content 
through targeted merchandising and 
advertising, with a “shopping mall” 
approach that encourages subscribers 
to buy more.

The Alcatel­Lucent 5920 MCM 
archi tecture can handle a wide range 
of mobile, IPTV and convergent ser­
vice providers, OTT content aggre­
gators and content mixes. With the 
ability to grow with service providers’ 
subscribers and content catalogs, 
deployed Alcatel­Lucent 5920 MCM 
systems are supporting 200,000 to  
75 million subscribers. 

Meeting multimedia-content market challenges 

According to ABI Research, 
the number of viewers who 
access video over the Web will 
quadruple, reaching at least 
1 billion by 2013. By 2011, 
Alcatel­Lucent and In­Stat 
estimate that subscribers will 
have increased to:
• IPTV – 80 million
• Broadband – 670 million
• Mobile TV – 180 million