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Xerox Phaser
®
 7760
vs. Lexmark
®
 C935
Experience counts:
 The Lexmark printer has a good 
engine, but it takes much more than that to be a great 
color printer — like the Phaser 7760
With the Phaser 7760 printer, customers get:
Better value
Greater color control and image quality
Lower Total Cost of Ownership
Better performance and ease-of-use
The Xerox Total Satisfaction Guarantee




Phaser 7760DN
Lexmark C935dn
Better value 
The Phaser 7760 printer may have a 
higher initial price than its Lexmark 
counterpart, but it delivers far more 
value due to its outstanding perfor-
mance, superior features and lower 
Total Cost of Ownership. 
7760DN (includes hard 
drive): $5,499
C935dn + $539 hard 
drive = $3,738
C935dtn + $539 hard 
drive = $4,930
7760GX (includes hard 
drive & PhaserMatch  
software): $6,599
C935hdn (includes hard 
drive): $5,499
7760DX (includes hard 
drive &  PhaserMatch 
software): $6,899
Lower Total Cost  
of Ownership 
Phaser 7760 printer users save up to 
$10,048 more than Lexmark C935 
users based on an Average Monthly 
Print Volume (AMPV) of 7,000 pages 
over 3 years.
see back page for more details
 
 
Spend up to  
$10,048 more  
in 36 months 
Better language support 
Genuine Adobe
®
 PostScript
®
 3
 
provides more accurate color and less 
risk of file incompatibility.
 
 True Adobe  
PostScript 3
 
 PostScript  
3 clone
Smart driver features 
The Phaser 7760 printer driver is 
always aware of what’s happing at 
the printer — in real time — so users 
get convenient printer status right 
from their desk.
 
Smart Trays, Consumable 
gauges, Job completion 
notification, Automatic 
driver configuration
 
None of  
these features
Smart printer features 
The Phaser 7760 printer has several 
intelligent features that work behind 
the scenes to maximize real-world 
performance.
 
Smart Duplex,  
Intelligent Ready, 
Intelligent front panel
 
None of  
these features
Smart support features 
(Key IT advantage) 
Many helpful features are built into 
the Phaser 7760 printer to maximize 
printer uptime and reduce IT support 
challenges.
 
Configuration  
SIM, PrintingScout
®
 
onscreen alert  
notification, 
PhaserSMART
®
  
online troubleshooting, 
Configurable email  
alerts, CentreWare 
Internet Services, 
CentreWare
®
 Web
 
Limited built-in  
support features
Product specifications
Phaser 7760DN
Lexmark C935dn
Print speed
Up to 35 ppm color /  
45 ppm black
Up to 40 ppm color /  
45 ppm black
First-page-out time
As fast as 9 seconds  
color / 6 seconds black
As fast as 9 seconds  
color / 5 seconds black
Processor
800 MHz
1.25 GHz
Memory
512 MB std /  
1 GB max
256 MB std /  
1 GB max
Real-world performance*
2-page  
Real Estate 
flyer
12 seconds
16 seconds
1-page 
Excel file
8 seconds
9 seconds
8-page 
PowerPoint 
set
28 seconds
36 seconds
11 x 17 in. 
Magazine 
Cover
44 seconds
1:42
Year-end Financial Summary (Unaudited)
Q 1
Q 2
Q 3
Q 4
YTD
FY96  
FY95
FY94
FY93
FY92
Orders Received:
Europe Supply Chain
14,609
$       
11,692
$       
9,462
$        
7,569
$        
6,484
$        
###
4,520
$  
3,774
$     
3,164
$
    International Orders
17,901
         
13,658
        
11,310
         
9,192
          
8,192
          
###
6,072
    
5,227
       
4,527
Total Orders
32,510
         
25,350
        
20,772
        
16,761
        
14,676
        
### 10,592
  
9,001
       
7,691
Stock
    Products
27,125
         
21,380
        
17,122
        
13,256
        
11,880
###
8,550
    
7,253
       
6,210
    Service
4,394
           
3,611
           
3,195
          
3,154
          
2,614
          
###
2,047
    
1,812
       
1,586
Total Net Revenue
31,519
         
24,991
        
20,317
        
16,410
        
14,494
        
### 10,597
  
9,065
       
7,796
All Orders
    Cost of Products Sold
17,069
         
13,012
        
10,021
        
8,018
          
7,834
          
###
6,438
    
5,836
       
5,357
    Cost of Services
2,945
           
2,478
          
2,102
          
1,910
          
1,760
          
###
1,479
    
1,356
       
1,244
    Research and Development
2,302
           
2,027
          
1,761
          
1,436
          
1,289
          
###
966
       
837
          
729
    Selling, General and Admin.
5,635
           
4,925
          
4,554
          
3,642
          
2,401
          
###
1,206
    
855
          
599
Total Orders
27,951
         
22,442
        
18,438
        
15,006
        
13,284
        
###
9,774
    
8,384
       
7,229
Credit
3,568
           
2,549
          
1,879
          
1,404
          
1,210
          
985
 
823
       
681
          
566
Income
270
              
29
               
25
               
23
               
20
               
18
   
16
        
14
            
12
            
Interest
206
              
155
             
121
             
93
               
87
               
74
   
66
        
57
            
50
            
Taxes
3,632
           
2,423
          
1,783
          
1,334
          
1,143
          
929
 
773
       
638
          
529
Rebates
1,199
           
824
             
606
             
863
             
496
             
449
 
324
       
261
          
199
Net Earnings
2,433
           
1,599
          
1,177
          
471
             
647
             
480
 
450
       
377
          
329
per share amount:
Net
4.63
             
3.07
            
2.33
            
0.94
            
1.30
###
0.93
      
0.78
         
0.69
         
Stock Holders
0.70
             
0.55
            
0.45
            
0.36
            
0.32
###
0.24
      
0.24
         
0.24
         
At Year End:
Assets
24,427
$       
19,567
$       
16,736
$       
13,700
$       
11,973
$
###
8,707
$  
7,425
$     
6,358
$
Salary
102,300
       
98,400
        
96,200
        
92,600
        
89,000
        
### 82,308
  
79,153
     
76,112
     
Year End
308,104
$     
253,974
$     
211,195
$     
177,214
$     
162,854
$
### ######
114,526
102,425
$
Company Confidential
Inventory
$-
$100,000
$200,000
$300,000
$400,000
1
2
3
4
Quarters
Series1
Series2
Series3
0
200,000
400,000
Order
Stock
All
Intere
per
Asset
Q 1
Q 2
Q 3
Q 4
YTD
FY96
FY95
FY94
FY93
FY92
Nelson Corp 
* Tested using industry standard PageSense performance measuring software
Save up to
$10,048
Faster!
 Better real-world performance
The Phaser 7760 printer outperforms the Lexmark device in real-world 
printing environments, even though they have the same print engine 
and similar specifications. 
 Xerox has used this engine for several years and as a result, developed 
an intelligent controller that quickly processes complex documents 
— taking full advantage of the engine’s speed and resulting in 
greater productivity.