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smith marketing group
HP solutions support business dream
Karen Smith knew even as a teenager that someday
she wanted to run her own company. Her career for
many years built the enabling foundation; she worked
as a marketing communications professional for
companies ranging from start-up ventures to well-
known corporate giants. In 2000, Smith set sail on her
own. As President and CEO of smith marketing group,
inc., she is fulfilling her dream. Her California Bay
Area company is a full-service marketing,
communications and public relations agency
specializing in marketing services and consulting
resources. Backing her success every step of the way is
an integrated network of HP Business Notebook PCs,
printers, supplies and services. 
“We wouldn’t use anything but HP—HP Business Notebook PCs, printers,
paper and inks. Just as in cooking, the ingredients and equipment you use
makes a huge difference in the final dish. In business when you start with
the best you end with the best—for your customers and for your company.”
–Karen Smith, President and CEO, smith marketing group, Campbell, Calif.  
Objective: 
Equip full-service marketing, graphic design and
public relations agency with technology solutions
for mobile computing and high-quality in-house
printing.
Approach:
Deploy HP Compaq 6910p Business Notebook
PCs, HP All-in-One and HP Color LaserJet Printers
IT improvements: 
• Reliable, lightweight Business Notebook PCs
support staff mobility
• Standardization enables interchangeability of
accessories
• Dependable tools support operational efficiency 
• High-quality printing brings company and
customer collateral in-house
Business benefits: 
• Outstanding products and services build
customer satisfaction
• Crisp screen and print images enhance
marketing presentations
• Mobile tools enable off-site management
• CEO takes a vacation!
HP customer case
study: Entrepreneur
Karen Smith drives
success with HP
notebook PCs, HP
printers and HP
supplies
Industry: Marketing
and public relations
HP recommends
Windows Vista®
Business.