Xerox 350 用户手册

Whether you are producing color reports, memos, graphs, charts, overhead 
transparencies for presentations, color handouts, or design comps, there are 
a few things to keep in mind when using color.  

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A large area of color looks more saturated (brighter) than a small 
area of the same color.

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A color looks brighter against a dark background than it does 
against a white background.

■

Colors look different due to the background color or to the 
surrounding colors.  

■

The appearance of a color varies with the type and amount of 
light, for example fluorescent lighting versus sunlight.

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Keep a document or design simple and consistent.  

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Select colors that look good together and that reinforce your 
message.

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Check your application for standard palettes to get you started.

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Use a color scheme of five or six shades, and in a series of images, 
use the colors in a consistent manner throughout the series.

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Use color to highlight the most important information, such as a 
bar or pie segment in a chart or graph.

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Use color to show relationships between objects, such as a range of 
values.  Objects with a similar meaning or value should be in 
similar colors. 

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Use color as graphic elements in the design of newsletters, logos, 
and brochures.

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Avoid red and green combinations; these colors are hard for 
people with red/green color blindness to distinguish.