Xerox Phaser 540 产品宣传页

You probably purchased your color printer with some idea of how you 
wanted to use color in your work.  Whether you are producing color 
overhead transparencies for presentations, color handouts or reports, or 
design comps, there are a few things to keep in mind when using color.  
Colors look different depending on the size of the color area, the 
surrounding colors, and the lighting conditions. 

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A large area of color looks more saturated (brighter) than a small 
area of the same color.

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A color looks brighter against a dark background than it does 
against a white background.

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Colors look different due to the background color or to the 
surrounding colors.  

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The appearance of a color varies with the type and amount of 
light; for example, fluorescent lighting versus sunlight.

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Keep it simple and consistent.  

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Select colors that look good together and that reinforce your 
message.

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Check your application for standard palettes to get you started.

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Use a color scheme of five or six shades and use the colors in a 
consistent manner throughout a series of images.

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Use color to highlight the most important information, such as a 
bar or pie segment in a chart or graph.

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Use color to show relationships between objects, such as a range of 
values.  Objects with a similar meaning or value should be in 
similar colors. 

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Use color as graphic elements in the design of newsletters, logos, 
and brochures.

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Avoid red and green combinations; these colors are hard for 
people with red/green color blindness to distinguish.