Cisco Cisco ASA 5555-X Adaptive Security Appliance 信息指南
David Jones
Vice President of IT
AEG Europe
Vice President of IT
AEG Europe
Customer Case Study
“The quality of Cisco Services is second-to-none,” says Jones. “Its engineers have
fantastic skills and expertise, especially when it comes to fine-tuning wireless and
video in these complex environments. They made a significant contribution and
helped ensure a fast, hassle-free deployment.”
fantastic skills and expertise, especially when it comes to fine-tuning wireless and
video in these complex environments. They made a significant contribution and
helped ensure a fast, hassle-free deployment.”
The approach taken by Tele2 Arena comprises four interlocking solutions:
•
providing a secure, scalable network foundation
and common IP platform for efficient stadium management and innovative
spectator services
spectator services
•
for smooth and reliable delivery of wireless
services in congested environments with tens of thousands of concurrent users
and regular spikes in demand
and regular spikes in demand
•
for centrally-managed video and digital content distribution,
coordinating the delivery of targeted live and broadcast video, advertisements and
promotions, and event information to any or all screens
promotions, and event information to any or all screens
•
allowing deeper fan engagement through personalized,
media-rich experiences such as live mobile video, alternative camera angles and
accompanying targeted promotions, real time statistics, and improved fan-base
profiling capabilities
accompanying targeted promotions, real time statistics, and improved fan-base
profiling capabilities
•
SGA collaborated with Cisco to finance it’s investment. “Cisco Capital was very
professional and responsive,” says Andreas Sand, CFO and deputy CEO for SGA.
“Spreading certain project costs over three years allowed us to accelerate return
on investment. It also helped free-up funds and fully optimize cash flow.”
professional and responsive,” says Andreas Sand, CFO and deputy CEO for SGA.
“Spreading certain project costs over three years allowed us to accelerate return
on investment. It also helped free-up funds and fully optimize cash flow.”
Results
Tele2 Arena hosted its first football match at the end of June 2013, and the official
opening came a month later, prompting positive media coverage. It earned an
emphatic endorsement from Stockholm’s mayor as a world-class facility. Having
also earned a top environmental rating, the venue is quickly being recognized as
being as good as it gets technologically.
opening came a month later, prompting positive media coverage. It earned an
emphatic endorsement from Stockholm’s mayor as a world-class facility. Having
also earned a top environmental rating, the venue is quickly being recognized as
being as good as it gets technologically.
“We’re told it’s one of the most modern arenas in Europe and sets a new benchmark,”
says Sand. “Our mantra is Get Closer; to us, that means greater interactivity with the
audience. We’re extremely pleased with what we have, now and going forward. Cisco
is the right technology partner for us to address today’s business needs and anticipate
those of tomorrow.”
says Sand. “Our mantra is Get Closer; to us, that means greater interactivity with the
audience. We’re extremely pleased with what we have, now and going forward. Cisco
is the right technology partner for us to address today’s business needs and anticipate
those of tomorrow.”
Stadium operations are streamlined and tightly linked to situational awareness from
the moment people enter the arena. Ticket scanners ensure smooth, safe entry with
CCTV cameras monitoring queues in case extra gates need to be opened.
the moment people enter the arena. Ticket scanners ensure smooth, safe entry with
CCTV cameras monitoring queues in case extra gates need to be opened.
Real time information flows wirelessly, from those that know to those that need to
know. Food and drink is a prime example. Menus and prices can be set according
to each event, and subsequently revised during games or concerts to reflect sales
and changing availability by location, or to highlight special offers.
know. Food and drink is a prime example. Menus and prices can be set according
to each event, and subsequently revised during games or concerts to reflect sales
and changing availability by location, or to highlight special offers.
Video can be streamed anywhere, to any device. Fans can watch pre-match
entertainment and follow the action on hundreds of digital screens throughout the
arena and on a huge video wall. And they can stay connected to social media, posting
their experiences and passing on the adrenaline rush you only get from being at a
live event. Word-of-mouth, this time via social networks, remains one of the most
powerful forms of free advertising.
entertainment and follow the action on hundreds of digital screens throughout the
arena and on a huge video wall. And they can stay connected to social media, posting
their experiences and passing on the adrenaline rush you only get from being at a
live event. Word-of-mouth, this time via social networks, remains one of the most
powerful forms of free advertising.
From an IT perspective, the advantages are clear. “Cisco designed and tested its
stadium portfolio from the ground up so everything works together,” says Jones, “and
we only have one supplier. That helps keep costs down and lowers risk because we
don’t have to integrate and manage separate solutions from different vendors.”
stadium portfolio from the ground up so everything works together,” says Jones, “and
we only have one supplier. That helps keep costs down and lowers risk because we
don’t have to integrate and manage separate solutions from different vendors.”
© 2013 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
Page 2 of 4