Cisco Cisco Unified MeetingPlace 8.6 信息指南
Customer Case Study
Advertising Agency Transforms Communications
Processes
Processes
Ogilvy & Mather upgraded to Unified Communications Manager 7.0 to give employees
richer collaboration options all from one interface.
richer collaboration options all from one interface.
Challenge
EXECUTIVE SUMMARY
OGILVY & MATHER
● Advertising
● New York, New York
● 15,000 worldwide
● New York, New York
● 15,000 worldwide
CHALLENGE
● Provide an excellent communications
experience for employees and clients
● Facilitate collaboration within distributed
account teams
● Support a mobile workforce
● Attract creative employees
● Attract creative employees
SOLUTION
● Upgraded to Cisco Unified Communications
System 7.0
● Gave employees the freedom to communicate
with their preferred tools, all from one device
RESULTS
● Enables innovative ways of working from any
workspace
● Lets mobile employees and telecommuters
access office communications tools
● Saves US$15,000 monthly in toll charges and
conferencing service bureau fees
Excellent communications, both internally and with
clients, plays a major role in the success of Ogilvy &
Mather, a leading international advertising,
marketing, and public relations agency, owned by the
WPP Group. “To execute an effective advertising
campaign, the right people in various locations need
to come together at the right time,” says Ben Morris,
senior partner and director of OgilvyWest IT. The
agency maintains offices in 161 cities around the
world and employs 15,000 people. Clients include
Cisco, IBM, American Express, and SAP.
clients, plays a major role in the success of Ogilvy &
Mather, a leading international advertising,
marketing, and public relations agency, owned by the
WPP Group. “To execute an effective advertising
campaign, the right people in various locations need
to come together at the right time,” says Ben Morris,
senior partner and director of OgilvyWest IT. The
agency maintains offices in 161 cities around the
world and employs 15,000 people. Clients include
Cisco, IBM, American Express, and SAP.
In 1999, Ogilvy & Mather led the advertising industry
in adopting unified communications, deploying it
when the Los Angeles office moved to a new
building. Today, 15 global offices use unified
communications, and the remaining offices are
scheduled to follow. The agency IT group has
upgraded Cisco
in adopting unified communications, deploying it
when the Los Angeles office moved to a new
building. Today, 15 global offices use unified
communications, and the remaining offices are
scheduled to follow. The agency IT group has
upgraded Cisco
®
Unified Communications Manager
several times to take advantage of new features that
reflect the changing work preferences of the agency’s global workforce. For example, in 2006, the
agency upgraded to Cisco Unified Communications Manager 6.0 and Unified Presence Server 6.0
to take advantage of presence information, which lets employees consult an online directory on
their laptop to see whether coworkers are available and how best to reach them.
agency upgraded to Cisco Unified Communications Manager 6.0 and Unified Presence Server 6.0
to take advantage of presence information, which lets employees consult an online directory on
their laptop to see whether coworkers are available and how best to reach them.
In 2008, Ogilvy & Mather decided to upgrade again to address new business requirements:
●
More mobility: Producers, account executives, and IT personnel want to use the same
communications tools in the field that they use in their offices.
communications tools in the field that they use in their offices.
●
Single sign-on: Employees save time if they can sign on just once to access all of their
communications services.
communications services.
●
Higher expectations from a new generation of employees: “People drawn to the
advertising industry want to work in new ways to accelerate innovation,” says Morris. “New
college graduates, in particular, expect communications tools that give them the flexibility to
communicate in the way they prefer: with voice, video, email, or instant messaging, on a
phone, mobile phone, or laptop.”
advertising industry want to work in new ways to accelerate innovation,” says Morris. “New
college graduates, in particular, expect communications tools that give them the flexibility to
communicate in the way they prefer: with voice, video, email, or instant messaging, on a
phone, mobile phone, or laptop.”
© 2008 Cisco Systems, Inc. All rights reserved. This document is Cisco Public Information.
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