HP Photosmart Pro B9180 Photo Printer Q5736A 产品宣传页

产品代码
Q5736A
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HP Designjet printers make fine art prints viable for
business
Cox says there has always been demand for framed
prints of his images, but in the past, he filled those
orders reluctantly. “We’ve always sold prints, but I
used to really dislike it. There was so much labor and
time involved working with a professional lab in
another city, and getting a quality print. It wasn’t very
profitable—you might have $50 invested in a final
print, and we would only charge $60. But digital
imaging and HP printing technology have changed
that entirely.”
With the ability to make prints right in his studio, Cox
says his costs have come down dramatically. “We’re
actually able to charge a reasonable price and make
money,” he says. 
“Once you’re set up and your computer and monitor
are calibrated, it’s just a breeze. With the HP Designjet
Z Series Photo Printer, we’re producing super high-
quality results for a fraction of the price we were
paying a professional lab in the past.” 
Daniel J. Cox, Photographer and Owner of Natural
Exposures Inc.
His wife and staff help to manage the print business. 
If the first print they make doesn’t meet his standards, 
a simple change at the computer generally is a quick
fix. “There are definite advantages to doing it all
yourself,” he says. “Once you’re set up and your
computer and monitor are calibrated, it’s just a
breeze. With the HP Designjet Z Series Photo Printers,
we’re producing super high-quality results for a 
fraction of the price we were paying a professional 
lab in the past.” Cox estimates his cost for a 16- x 20-
inch print at under $10.
When he first began printing in-house, Cox says his
goal was to produce pristine, high-gloss images
reminiscent of Cibachrome prints. But having explored
the wide range of print media available for use on HP
Designjet Z Series Photo Printers (including more than
50 different HP media), he has now standardized on
HP Photo Satin Imaging paper for nearly all his work.
“It gives us what I consider a traditional photographic
look,” he says. But he also prints on HP Artist Matte
Canvas and HP Hahnemühle Watercolor papers. And
thanks to the custom profiles he produces, prints come
out with the same density and color balance on every
type of media.
Another hallmark of his HP Designjet Z Series Photo
Printer: consistency.  “We just finished a project for
Polar Bears International. Altogether we ran 650 24- x
36-inch prints. And out of the entire run, we discarded
just a couple of prints that were done on a roll of
paper that had been sitting on the printer too long.”
Cox uses the HP Pro Print plug-in for Adobe Photoshop
to ensure consistency. Consistency is important to a
photographer who knows exactly what he wants each
image to look like, each time it’s produced. But it also
has important ramifications for the business he runs.
“When you’re printing a 24- x 36-inch print, and one
goes wrong, that’s a big chunk of paper and ink that
“The color, the richness and detail we can
produce using HP Designjet Z Series Photos
Printers is just phenomenal. We have
complete control over every aspect of
printing, we’re more productive than ever,
and we have brought our print costs down
compared to using professional labs.”
Daniel J. Cox, Photographer and Owner of
Natural Exposures Inc.
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