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storage will be sold in 2002

2

. By 2003,

storage could consume up to two-thirds

of the corporate IT budget

3

.

In fact, networked storage is expected to

grow 45.7% CAGR between 2000-2004

4

and comprise almost 75% of the storage

market by 2004

5

. By 2005, networked

storage revenues are forecast to be

$24.2 billion

6

. 

Solution selling, combining hardware,

software, and services, will increasingly

drive the storage market creating tremen-

dous opportunities for resellers. In this

rapidly emerging market, you should be

selling the most innovative storage 

solutions in the business—Network

Appliance.

Network Appliance creates simple, scala-

ble, and highly cost-efficient storage

delivered in an innovative form: the storage

appliance—flexible systems designed for

storing, serving, and protecting information.

NetApp

®

appliances set the standard for

simplicity, ease of administration, and 

the lowest total cost of ownership (TCO)

and highest return on investment (ROI) 

in data storage. 

In fact, according to a recent study 

by INPUT

7

NetApp solutions deliver a

70% to 80% lower TCO than competitive 

offerings, dramatically improving a 

customer’s return on investment. 

In today’s highly competitive market,

Network Appliance

™

solutions give 

you the edge in price, performance, 

and technology. The simplicity of our

approach lets you offer the optimum 

solutions for the key challenges that 

your customers face today—storage 

consolidation, data-center operations,

business continuance, and global 

storage management.

Managing the explosive growth of data 

is a monumental challenge. The way 

that customers store data and make 

it available has become a strategic 

advantage in a wide range of business

operations. The Network Appliance

approach lets customers consolidate

storage from hundreds or thousands 

of servers using simple, powerful tools

that let them manage storage efficiently 

in a mixed networking environment.

The inherent reliability of NetApp solutions

also means that you can meet the critical

storage needs of your customers with

total confidence. NetApp solutions deliver

a proven, industry-leading data availability

of greater than 99.99%. This translates to

mere minutes of unplanned downtime a

year—not hours or days.  

More than just applications and hardware,

a customer’s data center is the heart of

its operations, controlling the flow of

information where and when it’s needed.

Network Appliance storage solutions  

provide simple, fast, centrally managed

data protection and optimize the perform-

ance of existing storage resources,  

allowing network administrators to perform

complex tasks quickly. Time-consuming

jobs such as reallocating storage space

and backing up terabytes of data take

just a few minutes.

1

Source: www2.cio.com/research/surveyreport.cfm?id=72

2

Source: www.enterprisestorageforum.com/technology/
features/article/0,,10564_1144871,00.html.

3

Source: IDC, 2001; InfoStor, 2001

4

Source: Gartner Dataquest, 2001 

5

Source: Wit Soundview, 2000

6

Source: The Yankee Group, 2002

7

Source: www.netapp.com/tco/tco_studies.html

“Storage is already as big as an elephant and getting bigger.

It’s time to stop ignoring it and start strategizing how you’re
going to deal with it.” 

CIO MAGAZINE
May 15, 2002