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Grandville now is leveraging digital printing
technology to produce in-store shelf signs for retailers.
“We are bringing the next generation of retail printing
to market a few years early,” says Tony Trevino, VP of
Customer Development at Grandville. “Having a retail
advertising background and a passion for retail, I truly
believe our program is the best way to streamline the
weekly shelf sign process. We’re not just putting ink on
paper here, we are allowing retailers to amplify their
brand message directly at the point of purchase.”
Meeting clients’ quality standards
Grandville selected HP Indigo technology because the
digital presses and print servers deliver the
performance needed to launch a digital printing
business. Grandville is a high-end print shop. Color is
very important to their clients. They knew the HP Indigo
press 5500 would match their other press output and
meet their clients’ quality standards.
In addition to purchasing HP Indigo digital presses,
Grandville standardized on HP ProLiant servers for its
data center, equipped staff with HP business desktop
and notebook PC systems, and implemented HP thin
clients in the pressroom. The small size of the thin client
and minimal internal “moving parts” makes them ideal
for that location, where paper dust and summertime
heat means robust PC technology is a must. 
Successful pilot to 185 megastores
First, Grandville had to prove to Meijer that it could
streamline its weekly shelf signage processes. It began
implementing the new process as a pilot, supporting a
single Meijer location and named the new program
“Nexgen.” 
“We designed a completely scalable solution. We can
add more HP Indigo digital presses whenever we need
to and our HP servers are virtualized so we can
increase our data processing capability at any time.”
Chris Nunez, Director of Digital Printing, Grandville
Printing Company
During the pilot, Grandville developed a propriety
database software application that it calls Sign
Production System, or SPS. It all begins with Meijer
uploading a file with all of the pricing, product and
promotion data for the following week. The software
scrubs the data and flags for any discrepancies, such
as a sales price higher than the regular price, in a
report that goes back to Meijer. 
Next, the Sign Production System software prepares
the data for merging with the sign templates based on
how Meijer will place the signs—by aisle or
Primary applications
Digital printing
Primary hardware
• Two HP Indigo press 3050
• Two HP Indigo press 5000
• Two HP Indigo press 5500 systems 
• HP ProLiant DL360 Servers
• HP ProLiant DL380 G5 Servers
• HP ProLiant ML350 G5, ML370 and ML530 Servers
• HP Compaq t5720 Thin Client
• HP Compaq dx2300 Microtower Business Desktop PC
• HP Compaq 8710w Mobile Workstation
• HP Compaq Business Notebook PCs
• HP Designjet 8000 Printer
• HP LaserJet printers 
Primary software
• Microsoft® Windows® 2003 Server Enterprise
• Microsoft  Exchange 2003
• Microsoft  SQL  Server
• Microsoft Visual Studio
Customer solution at a glance
HP recommends
Windows Vista®
Business.