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department, for example. Product images that
Grandville maintains in its own UPC-based image
library can be integrated into the signs during this
step. The software then generates PDFs of the signs
and sends them to the Indigo presses. 
Grandville does all the scoring and cutting, packages
the signs and distributes them to the Meijer locations.
The one-store pilot went so well that Meijer asked
Grandville to expand it to include another five
locations. That was also a resounding success, and
Meijer lost no time in contracting with Grandville to
support all 185 of its stores. 
Managing distribution became more critical as the
program was expanded so a “hub and spoke” system
was implemented that would give Grandville solid
control and accountability. Boxes are picked up and
sent out regionally where they meet with same-day
couriers in major metropolitan areas. The couriers then
deliver the boxes to the stores. Through this model,
Meijer stores have their signs in hand within six hours
of leaving Grandville and can be tracked at anytime
throughout the delivery process.
Grandville also ramped up its digital print capabilities
by adding more HP Indigo digital presses; it currently
owns six, including two HP Indigo press 5000s and
two HP Indigo press 5500 systems. “We designed a
completely scalable solution,” Nunez says. “We can
add more HP Indigo digital presses whenever we need
to, and our HP servers are virtualized so we can
increase our data processing capability at any time.” 
The speed of the Indigo presses is also critical. “The
Indigo systems are plenty fast,” Nunez says. “We can
produce a million-and-a-half signs, from RIP through
production, in 48 hours. That’s the key for succeeding
on this project.”
Major reduction in labor
Since the Nexgen program hit full stride, its effect on
Meijer’s operations has been profound. First, Meijer
reduced its inventory of consumables to support
printing its in-store signs. But the biggest benefit is the
reduction in time Meijer staff spends on producing and
hanging the signs. 
“The signs are shipped to us ready to hang,” says Russ
Cole, Director of Production, Photography and
Technical Services at Meijer. “The boxes are sorted by
aisle, so all our staff has to do is open the boxes, pick
up the signs, and hang them. It’s delivered substantial
operational efficiencies to our in-store labor.” 
This, in turn, means Meijer staff can spend more time
focusing on the store’s guests. “Our employees’ first
priority is to take care of our customers,” Cole says.
“For this reason, we are always looking for ways to
“Our HP Indigo presses provide the high-
quality digital print technology that
Grandville needed to launch its new digital
print business. Equally important, HP has
been there with support and resources that
we’ve been able to use to gain tracking in
the retail niche market we’re targeting with
our new solutions.”
Chris Nunez, Director of Digital Printing,
Grandville Printing Company
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