Cisco Cisco Connected Analytics for Retail Release 1.0 Informationshandbuch
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Reaching shoppers across channels
With the Internet of Everything, F&F helps in-store customers connect to the
online store. They can visit a specialized kiosk called an “online order point,”
ask employees to look something up on their F&F tablets, or connect to the
F&F Wi-Fi portal on their own personal devices.
online store. They can visit a specialized kiosk called an “online order point,”
ask employees to look something up on their F&F tablets, or connect to the
F&F Wi-Fi portal on their own personal devices.
“We find that once introduced to the online store,
customers will shop online but also go back to our
physical locations,” says Shamma. “The combined
experiences helped us exceed our online targets
over the holidays.”
customers will shop online but also go back to our
physical locations,” says Shamma. “The combined
experiences helped us exceed our online targets
over the holidays.”
Connecting on any device
When shoppers connect to the in-store Wi-Fi network, F&F uses Cisco
Connected Mobile Experiences (CMX) and Connected Analytics for Retail to
deliver style advice and offers tailored to the store. Shoppers can also shop
online by scanning barcodes with their phone cameras, creating synergy
between the digital and physical stores.
Connected Mobile Experiences (CMX) and Connected Analytics for Retail to
deliver style advice and offers tailored to the store. Shoppers can also shop
online by scanning barcodes with their phone cameras, creating synergy
between the digital and physical stores.
Helping colleagues help customers
F&F employees use Tesco Hudl tablets to connect customers with style
advice and online products.
advice and online products.
“We can turn a disappointed customer into a sale by helping them find what
they’re looking for online,” says Shamma.
they’re looking for online,” says Shamma.
EXCEEDED
HOLIDAY
TARGETS
IN STORE
ONLINE
• Connected physical and online stores through
digital signage, kiosks, and mobile app
• Convenient, relevant in-store experiences with
Cisco Connected Mobile Experiences
Solutions