Cisco Cisco Connected Analytics for Retail Release 1.0 Informationshandbuch
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Fashion trends change quickly. Trying to keep up with the latest styles without
breaking your wallet can be a challenge. At F&F, Tesco’s in-house fashion brand,
fashionistas can find the latest styles for affordable prices.
breaking your wallet can be a challenge. At F&F, Tesco’s in-house fashion brand,
fashionistas can find the latest styles for affordable prices.
F&F clothing is sold primarily at Tesco stores and affiliates, but more customers
are turning online.
are turning online.
“One of the challenges at our stores is that we don’t always have the space
we’d like to showcase our full range of fashions,” says Emily Shamma, director of
online at F&F, Tesco. “With our online store, customers can browse through all of
our styles and sizes.”
we’d like to showcase our full range of fashions,” says Emily Shamma, director of
online at F&F, Tesco. “With our online store, customers can browse through all of
our styles and sizes.”
The big question was how to connect shoppers in stores with the complete
online experience.
online experience.
“Customers are using more devices for more tasks, and we have to be ready
for them,” says Andy Beale, head of multichannel and digital development
at F&F, Tesco. “Cisco is a fantastic partner that helps us understand and
navigate the complex landscape.”
for them,” says Andy Beale, head of multichannel and digital development
at F&F, Tesco. “Cisco is a fantastic partner that helps us understand and
navigate the complex landscape.”
F&F Clothing keeps customers coming back by
connecting them with the latest styles and trends.
“
A great multichannel experience means helping customers
use technology to get what they want.
use technology to get what they want.
”
- Andy Beale, Head of Multichannel and Digital Development, F&F, Tesco
You find the perfect shirt for a night out, but the store doesn’t have your size in
stock. With a few clicks, you order it online. It arrives at the store the next day.
stock. With a few clicks, you order it online. It arrives at the store the next day.
Size: 5,000+ Employees
Location: United Kingdom
Industry: Retail
• Provide a wider range of sizes and styles by
integrating online stores with physical stores
• Connect with customers when customers want
to and on the device they want to connect with
Challenges