HP Color LaserJet 4700dtn Printer Q7494A#425 Leaflet

Product codes
Q7494A#425
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Services (MPS) contract with HP. With MPS, Viacom’s
printing and copying needs are centrally managed
with a single point of contact for service and support,
and a single monthly bill based on usage. The
company has also “right-sized” its print output
infrastructure with brand new HP printers and
multifunction devices to provide employees with new
capabilities and higher service levels.
Viacom expects to cut printing and copying costs by
20 to 25 percent over the course of the initial three-
year MPS contract, according to Simon. 
“Moving to a Managed Print Services solution from HP
was a significant change for us, and one that might
have met with resistance from some employees,”
acknowledges Bob Roth, Vice President for Strategic
Services. “But in fact, most employees have embraced
the change now that they realize the capabilities of the
HP devices outside their offices. The color is better, the
speed is faster, the quality is improved, and they’re
feeling more environmentally responsible.”
From idea to implementation in 10 months
Viacom is a leading global entertainment content
company with a family of prominent and respected
brands including MTV, VH1, Nickelodeon, Comedy
Central, BET, Paramount Pictures and Paramount Home
Entertainment. Viacom is the world’s leading pure-play
branded content company with assets across television,
motion pictures and digital media platforms.
“We learned we were way over in terms of the ratio of
printers to staff; it was quite a surprise how far we
were from industry benchmarks. We clearly needed a
solution that would encompass all of our imaging
needs and increase efficiency.”
Joe Simon, Chief Information Officer, Viacom
The company’s transition to HP Managed Print
Services was fast-moving—from idea to implementation
in just 10 months. The existing copier contract was just
months from renewal when the process started. So
Viacom engaged its two primary vendors—HP for
printing and a second vendor for copying—to seek out
ideas for improving the company’s management of
print output. There was a lot of room to improve.
Copier management had been handled by the
company’s facilities group, and print management by
the technology group. Literally hundreds and hundreds
of employees had their own personal printers, so that
the overall ratio of employees to devices was roughly
2:1. HP brought a core team from Viacom to its “Print
2.0” workshop to provide strategies and insight into
industry trends and solutions for efficient output
management.
“We learned we were way over in terms of the ratio of
printers to staff; it was quite a surprise how far we
were from industry benchmarks,” notes Simon. “We
clearly needed a solution that would encompass all
our imaging needs and increase efficiency.”
With the goal of centralizing output management
under the corporate technology group, Viacom quickly
chose HP to begin planning a solution. “HP clearly
offered a better solution in comparison with our
existing solutions and alternatives from other vendors”
and in terms of the previous relationships that existed
in IT. It made a lot of sense for us to go with HP
Managed Print Services,” Roth says.
’Right-sizing‘ output capabilities
At the outset of the process, Viacom actually had no
idea of what it was spending on printing, copying,
scanning and faxing, says Roth, a common dilemma
facing businesses. Viacom and HP worked together to
develop “right-sized” solutions for the company’s
various facilities. The “right-sizing” approach includes
providing the right features and capabilities in strategic
locations to promote convenient printing. Key are HP
multifunction printers (MFPs) providing printing,
copying, scanning and faxing capability in a single
package. A low-cost color feature is included where
color is required. And with document finishers, MFPs
can eliminate manual document handling that
employees would have done in the past. With devices
now connected to the network instead of operating as
silos, workflow can be matched to their capacity and
underutilization avoided.  
Among the models deployed at Viacom facilities are
the new HP CM8060 Color MFP with Edgeline
Technology, HP Color LaserJet 6040 and M4730
MFPs, HP Color LaserJet CP6015 and 5550dtn  printers
Customer solution
at a glance
Primary applications
Printing, copying, faxing
Primary hardware
• HP CM8060 Color MFP with
Edgeline Technology
• HP Color LaserJet 6040 MFP
• HP Color LaserJet CP6015x
Printer
• HP Color LaserJet CM4730 MFP
• HP Color LaserJet CP3505dn
Printer
• HP Color LaserJet 5550dtn Printer
• HP Color LaserJet 4700dtn Printer
• HP LaserJet 9050 MFP
• HP LaserJet M5035xs MFP
• HP LaserJet 4345x MFP
• HP LaserJet M3035xs MFP
Primary software
• HP Web Jetadmin
• Digital Sending SW
• HP Service Portal
HP Services
• HP Managed Print Services