Xerox 2101 ST Digital Copier/Printer Leaflet

This chapter describes the variable data printing features supported by the 
Fiery EX2101, including:

• Background information about variable data printing

• Printing variable data documents using FreeForm

™

 and FreeForm 2

Variable data printing is typically used for direct-mail advertising or other targeted 
mailings. It involves combining a set of master elements that are common across copies 
of a document with a set of variable elements that change from copy to copy. An 
example is a brochure that greets customers by name and may include other personal 
information about the customer obtained from a marketing database. Background 
elements, illustrations, and text blocks that do not change across copies of the brochure 
comprise the master elements. The customer’s name and other customer-specific 
information comprise the variable elements.

The Fiery EX2101 supports the following methods of variable data printing:

• The FreeForm feature allows you to use print options to define and store 

master-element documents—called FreeForm masters—on the Fiery EX2101. You 
can send a variable-element job to the Fiery EX2101 with instructions to combine 
the job with a particular FreeForm master.

• The FreeForm 2 feature allows you to assign specific page rules of a FreeForm master 

to each page of a variable job. To use FreeForm 2, you must create and print the 
variable job in a popular variable data printing application, such as PrintShop 
Mail-Fiery Version.

• PPML variable data formats.

PrintShop Mail-Fiery Version and Pageflex Persona-Fiery Version are options.

You can print VPS files only from QuarkXPress on Mac OS computers. To 

print, you need to have Darwin Desktop (a Creo product) installed.