Cisco Cisco WebEx Meeting Center WBS29.11 Information Guide
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CureSeq finds its online meeting cure
For CureSeq, any miscommunication with customers can have
significant consequences. The Brisbane, California-based
company provides solutions that help identify cancer and other
disease-causing mutations. CureSeq is committed to a three-day
turnaround on test results for doctors so they can treat patients as
quickly as possible.
significant consequences. The Brisbane, California-based
company provides solutions that help identify cancer and other
disease-causing mutations. CureSeq is committed to a three-day
turnaround on test results for doctors so they can treat patients as
quickly as possible.
With clients and prospects around the world, CureSeq relies
heavily on online meetings. In its sales efforts, the company
meets with C-level hospital executives to inform them of the
services CureSeq offers and how those services can benefit the
hospital’s oncologists.
meets with C-level hospital executives to inform them of the
services CureSeq offers and how those services can benefit the
hospital’s oncologists.
But the company can’t afford to use meeting tools that
compromise its trustworthiness and professionalism.
compromise its trustworthiness and professionalism.
CureSeq needed a trustworthy
online meeting platform
The company tried several online meeting tools and experienced
audio glitches, making it difficult to understand their international
clients and prospects in meetings, says Vikki Friedman, CureSeq
Global Vice President of Sales and Marketing.
clients and prospects in meetings, says Vikki Friedman, CureSeq
Global Vice President of Sales and Marketing.
“When we first started, one of the online meetings was awful,”
Friedman recalls. “We had attendees from Korea, Italy, China, and
two people from the U.S. on the phone. It was such a comedy of
errors in terms of trying to decipher what each person was saying.
We ultimately had to just table the meeting and communicate
through email because it was so broken and garbled.”
two people from the U.S. on the phone. It was such a comedy of
errors in terms of trying to decipher what each person was saying.
We ultimately had to just table the meeting and communicate
through email because it was so broken and garbled.”
Plus, hiccups in the slide presentations threatened CureSeq’s
image as a professional, trustworthy organization.
image as a professional, trustworthy organization.
That’s when Friedman decided it was time for a change, telling her
team that the online meeting tool they were using was not effective.
“I said, ‘It doesn’t demonstrate that we’re really in a powerful place of
business by conducting meetings with this platform.’”
As a small company trying to reach a large, far-flung audience,
CureSeq can’t be successful without an online meeting platform that
is stable and dependable, and allows for highly interactive meetings.
CureSeq
Challenges
Challenges
Ensure a stable,
reliable platform
to conduct online
meetings with
customers and
prospects.
Facilitate
Facilitate
conferencing for
attendees located
around the globe.
Maximize the
Maximize the
reach of the
company’s limited
staff and budget.