Cisco Cisco 3365 Mobility Services Engine

Finding the Amount of Time Spent by Visitors in a Store

As a store owner, I want to know how much time visitors typically spend in my store.

Getting insights into visitor dwell time and average dwell time can help you manage staffing and layout. A low dwell time might
indicate that the store has a problem to address, and a high dwell time might indicate that the branch has long checkout lines.

Step 1

Step 2

Configure Presence Analytics. For details, see the “Installing the Presence Analytics Service” section in the Cisco
Connected Mobile Experiences Configuration Guide.

Step 3

Choose Presence Analytics > Dashboard.

The Dashboard shows key performance indicators (KPIs) of the various client mobile devices at your site, such as visitor
count, dwell time, peak hour, and passerby-to-visitor conversion rate.

Step 4

Click Average Dwell Time.

The display shows a breakdown of how visitors are spending their time.

Step 5

View the Dwell Time graph and Dwell Time Distribution chart.

The graph and chart provide an hourly breakdown of dwell time.

Grouping Stores and Getting a Consolidated View

As the owner of a chain of stores, I want to know how to group my stores and have a consolidated
view of all my stores.

Having a consolidated view of your group of stores provides you with an easy way to summarize visitor activity and provides
you with insights into the days on which the stores are busy.

Step 1

Step 2

Choose Presence Analytics > Manage.

Step 3

Click Site Groups.

Step 4

Click Create Group.

Step 5

Enter the Group Name and Address of the group.

Step 6

Select the stores to add to the group.

Step 7

Click Save.

Step 8

Click Dashboard.

Step 9

From the Site drop-down list, choose a site.

The Dashboard shows the site’s key performance indicators (KPIs) of the various client mobile devices at your site, such
as visitor count, dwell time, peak hour, and passerby-to-visitor conversion rate.