Cisco Cisco 3365 Mobility Services Engine

Page of 22
13
16  
How to Exclude Employees from Being Counted as Visitors
As a store owner, I want to exclude my employees from being counted as visitors in my analytics 
reports.
To get an accurate count of how many visitors really visited a store and how much time they spent in the store, it would be 
helpful to filter or exclude employees and contractors so that your analytics reports contain data about only visitors and 
passersby.
Step 1
Log in to Cisco CMX.
Step 2
Choose Presence Analytics > Manage.
Step 3
Click Filters.
Step 4
Set parameters to avoid employees from being counted as visitors:
Exclude employees’ device MAC addresses 
Exclude devices associated with a particular Service Set Identifier (SSID)
Exclude the duration (during week or month) for which employees are present in the store. For example, you can 
exclude visitors who visit a store 5 days a week or 20 days a month because they will typically be employees.
Note
Check the Enable Exclusion Filters check box to exclude the specified data. 
For details, see the “Specifying Filter Parameters” section in the Cisco Connected Mobile Experiences Configuration 
Guide
.
Step 5
Click Save
Step 6
Click Dashboard.
The Dashboard shows the site’s key performance indicators (KPIs) of the various client mobile devices at your site, such 
as visitor count, dwell time, peak hour, and passerby-to-visitor conversion rate. 
17  
Generating a PDF Report
As the store owner, I want to generate a PDF report for my store.
Generating a PDF report enables a store owner to share the store summary with co-workers. The PDF reports are archived and 
available for later use. 
Step 1
Log in to Cisco CMX.
Step 2
Choose Presence Analytics > Manager.
Step 3
Click Reports.
To customize the report logo, click Browse and upload the desired logo. 
Step 4
Click the download link for the report that you want in PDF.