Cisco Cisco 3365 Mobility Services Engine
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Using a Scheduled PDF Report to Analyze Foot Traffic Patterns Across
Different Sections of a Retail Space
As part of the management committee overseeing a mall campus, I want to know which specific areas
of the mall attract the most and the least foot traffic, so that I can make informed management
decisions such as increasing rent rates in certain parts of the mall.
of the mall attract the most and the least foot traffic, so that I can make informed management
decisions such as increasing rent rates in certain parts of the mall.
Cisco CMX provides the precise data required to help mall operators make informed decisions. A mall operator can create a
report using Cisco CMX Analytics to determine the pattern of shoppers visiting each section of the mall on a daily, weekly, or
monthly basis. They can schedule a PDF report, which will be sent to them on a periodic basis to observe the shoppers’ traffic
pattern.
report using Cisco CMX Analytics to determine the pattern of shoppers visiting each section of the mall on a daily, weekly, or
monthly basis. They can schedule a PDF report, which will be sent to them on a periodic basis to observe the shoppers’ traffic
pattern.
Step 1
Log in to Cisco CMX.
Step 2
Create zones of the corridors or the hallways in the mall where store fronts are located. For details, see the “Creating
a Zone” section in the Cisco Connected Mobile Experiences Configuration Guide.
a Zone” section in the Cisco Connected Mobile Experiences Configuration Guide.
Step 3
Choose Analytics > Dashboard.
Step 4
Create a visitors report to show the number of shoppers visiting each zone.
a.
In the left pane of the Dashboard, click the Add icon next to Reports.
The Create New Report window is displayed.
b.
Click Customize to specify the widget options.
c.
In the Visitors widget, click Add Widget to Report and select the number of visitors widgets as 3.
Three widgets are created.
d.
At the top right corner of the first widget, click the Edit icon.
e.
At the top left corner of the Edit window, choose Summary from the Report Type drop-down list.
f.
From the Date drop-down list, choose Today.
g.
Click Done.
This widget will display a summary report of visitor traffic for the day.
h.
At the top right corner of the second widget, click the Edit icon.
i.
At the top left corner of the Edit window, choose Chart from the Report Type drop-down list.
j.
From the Date drop-down list, choose Now.
k.
Click Done.
This widget will display a chart of visitor traffic for the day.
l.
From the Focus Area Filter drop-down list, choose the level Zone, and choose all the mall zones.
m.
From the Date & Time Filters drop-down lists, choose the date and time range to Today.
n.
Click Done.
The newly created report is displayed.
Step 5
Set a schedule for your newly created report:
a.
In the left pane of the Dashboard, click the Down arrow under the name of your newly created report.
b.
Click Schedule.
c.
Select PDF for the report format.
d.
Click Next.
e.
Change the report’s logo, header, and footer.
f.
Click Next.