Cisco Cisco 3365 Mobility Services Engine
6
g.
Enter schedule and recipient details for the report.
h.
Click Schedule.
For details, see the “Creating Scheduled Custom Reports” section in the Cisco Connected Mobile Experiences Configuration
Guide.
Guide.
5
Comparing Lobby Usage Across Locations of a Hotel Chain
As the owner of a hotel chain, I want to compare the lobby usage across all locations and identify the
hotel lobbies that attract the most foot traffic. This will help my design team create a template of a
profitable lobby layout for future hotel improvements.
hotel lobbies that attract the most foot traffic. This will help my design team create a template of a
profitable lobby layout for future hotel improvements.
Cisco CMX enables hotel managers to monitor the density of visitors in a specific area for a specific time or over a specific
reason. For example, they can create a widget for dwell time at the hotel reception area. Based on the dwell time, the hotel
manager can see how many visitors are in the area at the peak hour. If the dwell time is higher than the number of registration
check-ins and check-outs during the peak hour, one possible reason could be that guests are asking for information. The hotel
manager can then decide to create an information desk to reduce the number of people at the registration area.
reason. For example, they can create a widget for dwell time at the hotel reception area. Based on the dwell time, the hotel
manager can see how many visitors are in the area at the peak hour. If the dwell time is higher than the number of registration
check-ins and check-outs during the peak hour, one possible reason could be that guests are asking for information. The hotel
manager can then decide to create an information desk to reduce the number of people at the registration area.
Hotel managers can also monitor the amount of time visitors stay in the hotel lobby. Sometimes, people wait for other people
or a tour bus in the lobby. If the average dwell time is more than 10 minutes, the hotel manager can expand the rest area for
guests or add a retail space for guests to visit.
or a tour bus in the lobby. If the average dwell time is more than 10 minutes, the hotel manager can expand the rest area for
guests or add a retail space for guests to visit.
Step 1
Log in to Cisco CMX.
Step 2
Create two or more zones in the hotel lobby, for example, one zone for the reception area and another zone for the
different areas in the lobby. For details, see the “Creating a Zone” section in the Cisco Connected Mobile Experiences
Configuration Guide.
different areas in the lobby. For details, see the “Creating a Zone” section in the Cisco Connected Mobile Experiences
Configuration Guide.
Step 3
Create the dwell time widget, as described in the “The Average Dwell Time Widget” section in the Cisco Connected
Mobile Experiences Configuration Guide.
Mobile Experiences Configuration Guide.
Step 4
Choose Analytics > Dashboard.
Step 5
Choose the hotel lobby zones to see the dwell time for those zones.
Step 6
Select to view the zone by hour or by day to see the dwell time for a specific period of time.
Note
You can also use a heat map to track the least or most number of visitors. For more information about performing a
heat map analysis, see the “Performing Heatmap Analysis” section in the Cisco Connected Mobile Experiences
Configuration Guide.
heat map analysis, see the “Performing Heatmap Analysis” section in the Cisco Connected Mobile Experiences
Configuration Guide.
6
Determining the Correlation and Business Viability Between Adjacent
Retail Spaces
As a planner for retail space in an airport, I would like to determine if the positioning of adjacent stores
(such as flower and gift shops) produces profitable results. If a negative correlation is seen, I can then
make the necessary rearrangements.
(such as flower and gift shops) produces profitable results. If a negative correlation is seen, I can then
make the necessary rearrangements.
Some areas within a location, such as shops or buildings, should have a certain natural interaction or correlation with each
other. This can be based on their related nature, ease of accessibility, or even close proximity with one another. You would expect
a strong correlation between a flower shop and a card shop, because customers of a flower shop might also have a need to visit
the gift card shop and vice versa.
other. This can be based on their related nature, ease of accessibility, or even close proximity with one another. You would expect
a strong correlation between a flower shop and a card shop, because customers of a flower shop might also have a need to visit
the gift card shop and vice versa.
Using Cisco CMX Analytics Correlation, you can quantify this relationship to confirm your assumptions.