Cisco Cisco 3365 Mobility Services Engine

From the Focus Area Filter drop-down list, choose a store. 

Click Done.

This generates a report with a single Correlation widget. 

Modify the widget with specific parameters:

Select View Absolute Visits to display results by visits (a visit is counted as being seen in an area on a particular day).

From the Focus Area Filter drop-down list, choose the location that you want to analyze. The location will be the main 
entrance to the mall. 

Check the Auto-Generate check box.

Click Done. 

From the report that is displayed, you can see that the grocery store that is at the entrance to the mall is the most visited 
store in the mall by people entering from the main entrance. The second most popular store is the coffee shop, also 
located at the mall’s main entrance. The popularity of these stores could be associated with proximity, customer needs, 
signage, ease of access, and other reasons. The chart quantifies the relationship so that you can come to a conclusion 
based on your findings. 

Certain areas within a location, such as casinos, hold an expected, or sometimes, unexpected, instant attraction to visitors of 
that location. This can be deliberate or natural, depending on the circumstances and the nature of the location. For example, 
casinos want to maximize the time visitors spend in the gambling section of their location. Therefore, the layout of the building, 
as well as signage, advertising, and so on aim to increase the instant attraction. Using the Path Analysis feature of the Cisco 
CMX Analytics service, you can easily quantify the instant allure of an area from where people enter a building.

Log in to Cisco CMX.

Create zones for the gambling areas in the casino. For details, see the “Creating a Zone” section in the Cisco Connected 
Mobile Experiences Configuration Guide.

Choose Analytics > Dashboard.

In the left pane of the Dashboard, click the Add icon next to Reports. 

The Create New Report window is displayed. In this window, perform the following tasks:

Click Customize.

Select zones that equate to the gambling areas in the casino.

Select Last Week and All Day for the date and time ranges.

In the Path area, click Add Widget to Report to add a Path Analysis widget.

The Path Analysis widget analyzes the paths taken by visitors (or client devices) before and after visiting a focus 
location, and provides a graphical representation of the paths. 

From the Focus Area Filter drop-down list, choose a gambling area.

Click Done.

This generates a report with a single Path Analysis widget. 

Modify the widget with specific parameters:

Select Show Top 15 Areas to display results by up to 15 incoming an outgoing areas.

from the Focus Area Filter drop-down list, choose the location that you want to analyze. The location will be the 
reception area in the casino to enable you to see the paths of people who leave the reception area.