Cisco Cisco Connected Analytics for Retail Release 1.0 Information Guide

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Fashion trends change quickly. Trying to keep up with the latest styles without 
breaking your wallet can be a challenge. At F&F, Tesco’s in-house fashion brand, 
fashionistas can find the latest styles for affordable prices.

F&F clothing is sold primarily at Tesco stores and affiliates, but more customers 
are turning online. 

“One of the challenges at our stores is that we don’t always have the space 
we’d like to showcase our full range of fashions,” says Emily Shamma, director of 
online at F&F, Tesco. “With our online store, customers can browse through all of 
our styles and sizes.”

The big question was how to connect shoppers in stores with the complete 
online experience.

“Customers are using more devices for more tasks, and we have to be ready 
for them,” says Andy Beale, head of multichannel and digital development 
at F&F, Tesco. “Cisco is a fantastic partner that helps us understand and 
navigate the complex landscape.”

F&F Clothing keeps customers coming back by 

connecting them with the latest styles and trends.

“ 

A great multichannel experience means helping customers 
use technology to get what they want.

”

You find the perfect shirt for a night out, but the store doesn’t have your size in 
stock. With a few clicks, you order it online. It arrives at the store the next day.

Size: 5,000+ Employees

Location: United Kingdom

Industry: Retail

•  Provide a wider range of sizes and styles by 

integrating online stores with physical stores

•  Connect with customers when customers want 

to and on the device they want to connect with

Challenges