Cisco Cisco Intelligent Automation for Cloud 4.1 Information Guide

Page of 4
The Cisco technology has been critical in helping FASTWEB provide a cloud-based 
service within which customers can set up and configure an entire virtual data 
center in just a few minutes. “The portal is a vital element in the cloud stack,” says 
Santocono. “What Cisco offers is the automation and orchestration of cloud, strongly 
integrated with the network, which is quite complex. Nobody right now in the Italian 
market can do that.” 
With the Cisco IAC intuitive user interface, customers may choose among different 
IaaS and platform-as-a-service (PaaS) offers thanks to an integrated catalog, and 
then simply deploy the services desired. These include network elements such as 
network firewalls, load balancers, and so on. Role-based access allows administrators 
to decide the actions that customers can complete, versus actions that are reserved 
for administrators.  
With strong growth forecasted, scalability is very important to FASTWEB. “Cisco 
is aligned with our expectations. It’s easy to expand capacity by adding new UCS 
blades. Visibility is also key. We operate a multi-tenant environment so it’s important 
to track the capacity used by each customer,” Santocono says
FASTWEB also appreciates the fact that UCS has limited requirements in terms of 
rack space, power consumption, and cabling. “Our Cisco cloud solution has helped 
cut overall data center costs,” says Santocono. “We have reduced the space we 
need with our entire cloud infrastructure consuming just a few racks, which is pretty 
impressive.” The Cisco end-to-end architecture delivers built-in resilience and 
redundancy, which allows FASTWEB to offer end-to-end service level agreements.
The Cisco unified cloud solution is allowing FASTWEB to deliver significant value 
and savings to its customers. Estimates suggest that customers can reduce IT 
expenditures by around 50 percent over three years utilizing FASTWEB services 
when compared to maintaining their own on-premise infrastructure. 
Some customers have even used the cloud service as a platform upon which to 
launch their own services, allowing them to focus on marketing and promotion 
aspects without having to bother with infrastructure issues. 
The Cisco cloud solution has provided significant benefits to FASTWEB. Marco 
Pennarola, head of enterprise marketing at FASTWEB, says: “Agility and reliability 
differentiate our company in the market. Delivering cloud over our Cisco platform 
helps us stand out and provides a flexible and innovative pricing model.”
Next Steps
FASTWEB has plans to expand the number of data centers both in Milan and 
throughout Italy. This expansion will enable the company to launch new services such 
as PaaS and software-as-a-service. And while its current offerings are mainly 
directed at large enterprise customers, going forward the company plans to target 
other market segments, continuing to collaborate with Cisco on joint go-to-market 
strategy.
Pennarola concludes: “Cloud infrastructure will be a key enabler of a new lifestyle 
and business transformation. We are seeing more and more medium and large 
companies adopting cloud technology, in both private and public sectors. We 
believe that awareness of this new technology will increase amongst smaller 
companies too, through an effective and reliable ecosystem model made up of 
innovative solutions from third parties delivered via the FASTWEB cloud.”
Customer Case Study
© 2014 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. 
 
Page 3 of 4
Tino Bonalumi
Head of Presale
FASTWEB