Cisco Cisco Unified MeetingPlace 8.6 Information Guide
Customer Case Study
© 2008 Cisco Systems, Inc. All rights reserved. This document is Cisco Public Information.
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time between the Los Angeles and San Francisco offices use a Cisco Unified Wireless IP Phone
7921, bringing it with them when they travel so that callers can reach them at their usual extension.
7921, bringing it with them when they travel so that callers can reach them at their usual extension.
Recruitment and Retention Advantage
“We have gained a competitive advantage in attracting and retaining the best employees by
providing the communications tools that enable people to work efficiently and creatively in the way
they prefer, whether that’s by phone, mobile phone, laptop, email, or instant message,” Morris
says. Cisco Unified Communications also makes it easier for the agency to offer a work-at-home
option for talented professionals who do not want to move. Now they can conduct calls securely
over the network, avoiding toll charges. And they can set their presence information to show when
they will return, making it easier for team members to reach them.
“We have gained a competitive advantage in attracting and retaining the best employees by
providing the communications tools that enable people to work efficiently and creatively in the way
they prefer, whether that’s by phone, mobile phone, laptop, email, or instant message,” Morris
says. Cisco Unified Communications also makes it easier for the agency to offer a work-at-home
option for talented professionals who do not want to move. Now they can conduct calls securely
over the network, avoiding toll charges. And they can set their presence information to show when
they will return, making it easier for team members to reach them.
Lower Costs
Ogilvy & Mather saves US$5000 monthly in long-distance charges, because calls between the Los
Angeles and San Francisco offices travel over the WAN. And using Cisco Unified MeetingPlace
instead of an outside conferencing service bureau saves another US$10,000 monthly. In addition,
Morris estimates that the IT group saves 40 hours a month by not having to perform telephone
extension moves, adds, and changes. Instead, employees who move to a new office simply bring
along their Cisco Unified IP Phone or laptop with Cisco Unified Personal Communicator. They can
begin using the firm’s communications services in the new location as soon as they sign on.
Ogilvy & Mather saves US$5000 monthly in long-distance charges, because calls between the Los
Angeles and San Francisco offices travel over the WAN. And using Cisco Unified MeetingPlace
instead of an outside conferencing service bureau saves another US$10,000 monthly. In addition,
Morris estimates that the IT group saves 40 hours a month by not having to perform telephone
extension moves, adds, and changes. Instead, employees who move to a new office simply bring
along their Cisco Unified IP Phone or laptop with Cisco Unified Personal Communicator. They can
begin using the firm’s communications services in the new location as soon as they sign on.
Next Steps
Ogilvy & Mather plans to begin using Cisco TelePresence at the end of 2008, primarily for face-to-
face collaboration with Cisco to plan advertising campaigns. By reducing travel, Cisco
TelePresence will save time for Ogilvy & Mather team members, reduce costs, enable more
frequent collaboration, and support both companies’ green initiatives. The firm also plans to make it
easier to reach mobile employees. The Cisco Unified Mobility single-number reach feature, built
into Cisco Unified Communications Manager 7.0, will make an employee’s office phone and mobile
phone ring simultaneously. And with Cisco Unified Mobile Communicator, employees will receive
notification that they have an office voicemail, including the caller ID, right on their smartphones
and just click to listen. Finally, a planned upgrade to Cisco 802.11n wireless network will provide
the performance needed for video over wireless.
face collaboration with Cisco to plan advertising campaigns. By reducing travel, Cisco
TelePresence will save time for Ogilvy & Mather team members, reduce costs, enable more
frequent collaboration, and support both companies’ green initiatives. The firm also plans to make it
easier to reach mobile employees. The Cisco Unified Mobility single-number reach feature, built
into Cisco Unified Communications Manager 7.0, will make an employee’s office phone and mobile
phone ring simultaneously. And with Cisco Unified Mobile Communicator, employees will receive
notification that they have an office voicemail, including the caller ID, right on their smartphones
and just click to listen. Finally, a planned upgrade to Cisco 802.11n wireless network will provide
the performance needed for video over wireless.
Morris concludes, “By using the network as the platform for communications services, Cisco Unified
Communications gives us the flexibility to introduce more sophisticated tools as we adopt new
ways of working.”
Communications gives us the flexibility to introduce more sophisticated tools as we adopt new
ways of working.”
For More Information
To find out more about Cisco Unified Communications go to:
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