HP Indigo UV Coater Automatic CD746A Leaflet
Product codes
CD746A
An artist’s work rendered flawlessly
One recent job showcased the press’s high image
quality: a catalogue of the work of abstract
expressionist Walter Feldman, who recently retired
after a long career at Brown. Feldman is a highly
respected artist who exhibits at major museums
including the Museum of Modern Art in New York City
and the Corcoran Gallery in Washington, D.C. The
catalogue had to be top notch. “Color was critical; it
had to replicate the paintings, and it did so perfectly,”
Berlo recalls. The press also matched, the solid black
on an inside page with the offset-run catalogue cover.
“There was no variation, and that’s an important issue
when you run a job partly offset and partly digital. The
HP Indigo press 5000 matched the color flawlessly.
Otherwise we would have had to print a relatively
short run multi-page book on offset, and that would
have been significantly more expensive.”
One recent job showcased the press’s high image
quality: a catalogue of the work of abstract
expressionist Walter Feldman, who recently retired
after a long career at Brown. Feldman is a highly
respected artist who exhibits at major museums
including the Museum of Modern Art in New York City
and the Corcoran Gallery in Washington, D.C. The
catalogue had to be top notch. “Color was critical; it
had to replicate the paintings, and it did so perfectly,”
Berlo recalls. The press also matched, the solid black
on an inside page with the offset-run catalogue cover.
“There was no variation, and that’s an important issue
when you run a job partly offset and partly digital. The
HP Indigo press 5000 matched the color flawlessly.
Otherwise we would have had to print a relatively
short run multi-page book on offset, and that would
have been significantly more expensive.”
Berlo says the print facility has migrated some 35
percent of its offset work onto the HP Indigo press
5000, eliminating offset prepress costs. The HP uses
fewer consumables. ”It’s less expensive to produce
short runs on the HP Indigo press; no plates and no
film,” she says. “That helps with the university’s green
initiative as well. Clients may order only the quantity
they need. If additional copies are required at a later
date, it’s merely a matter of re-running the file.” The
absence of plates in the digital process speeds up the
turnaround, Berlo adds. “Prepress time is reduced and
percent of its offset work onto the HP Indigo press
5000, eliminating offset prepress costs. The HP uses
fewer consumables. ”It’s less expensive to produce
short runs on the HP Indigo press; no plates and no
film,” she says. “That helps with the university’s green
initiative as well. Clients may order only the quantity
they need. If additional copies are required at a later
date, it’s merely a matter of re-running the file.” The
absence of plates in the digital process speeds up the
turnaround, Berlo adds. “Prepress time is reduced and
pages coming off the press are dry, so you don’t have
to wait to run them through on the flip side. Now we
are able to deliver in hours if need be.”
to wait to run them through on the flip side. Now we
are able to deliver in hours if need be.”
The HP Indigo press 5000 also enables another key
feature of Berlo’s business plan: variable print, with HP
SmartStream Designer software. Previously, we would
run letterhead shells on offset and make a second pass
to print the content. Now it’s printed in one run, and
letters are personalized. Demand also is rising for
personalized postcards. “The call for color, short runs
and personalization has increased,” Berlo says. “This
press brings it all together.”
feature of Berlo’s business plan: variable print, with HP
SmartStream Designer software. Previously, we would
run letterhead shells on offset and make a second pass
to print the content. Now it’s printed in one run, and
letters are personalized. Demand also is rising for
personalized postcards. “The call for color, short runs
and personalization has increased,” Berlo says. “This
press brings it all together.”
HP training supports end-to-end quality
Two Brown press operators took HP Certified Operator
Training, and a third will be trained soon. One also
took HP Front End Tools for PrePress Training and HP
Shared Maintenance Training. “One of the operators
is a die-hard offset printer, but he’s adapted well and
having fun on the HP Indigo press,” Berlo says. “The
transition from offset to digital is quite manageable,
and the press is so reliable it hasn’t posed the
downtime problems associated with dry toner based
systems.”
Two Brown press operators took HP Certified Operator
Training, and a third will be trained soon. One also
took HP Front End Tools for PrePress Training and HP
Shared Maintenance Training. “One of the operators
is a die-hard offset printer, but he’s adapted well and
having fun on the HP Indigo press,” Berlo says. “The
transition from offset to digital is quite manageable,
and the press is so reliable it hasn’t posed the
downtime problems associated with dry toner based
systems.”
Engineered to minimize operator intervention, the HP
Indigo press 5000’s digital front end provides a
unified user interface for simplified job management. A
powerful onboard RIP provides fast, reliable job
processing; at Brown, on-campus graphic designers
Indigo press 5000’s digital front end provides a
unified user interface for simplified job management. A
powerful onboard RIP provides fast, reliable job
processing; at Brown, on-campus graphic designers
“The HP Indigo press 5000 afforded us
the opportunity to bring additional work
in-house that was previously outsourced,
as well as migrate shorter runs from our
offset presses to a more cost-effective,
flexible alternative.”
Deborah Berlo, Director, Brown University
Graphic Services, Providence, R.I.
the opportunity to bring additional work
in-house that was previously outsourced,
as well as migrate shorter runs from our
offset presses to a more cost-effective,
flexible alternative.”
Deborah Berlo, Director, Brown University
Graphic Services, Providence, R.I.
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