HP CM6040 Q3938A Prospecto

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Robust financial benefits 
The financial benefits alone are dramatic. The solution
cost 70% less in capital outlays than competing
options. Ongoing expenses are down almost 50%
compared to the previous system, thanks to lower
consumables costs and to HP reliability. Cerritos
expects to achieve Return on Investment in eight
months. GST’s Ngo calculates that the library will
move from losing $45,000 to $50,000 a year on its
MFP service to earning a $15,000 annual profit.
All these benefits come alongside big improvements in
customer service. The library can cut the price it
charges for a color document from $1 to 40 cents.
Patrons don’t have to feed coins into a temperamental
box; a simple card swipe does the job. Output quality
is unsurpassed. The user interface is simple, and the
system looks modern in keeping with the entire library.
Because they don’t have machines down for weeks
waiting for coin-box repairs, Cerritos Library’s
technology staff reduced the number of MFPs from six
to five. “The HP solution is cleaner, less expensive,
easier to use and easier to manage,” says Ying.
All this allows Cerritos Library to expand its vision of
customer service. Already some 3,000 patrons a day
use the library—a total equal to 7% of the Cerritos
population. As another benefit, local businesses can
print their marketing collateral on the new MFPs,
enabling the library to support community economic
vitality while expanding the library’s customer base.
Next up is deployment of Pharos software for wireless
mobile printing, enabling patrons to order work from
anywhere using a personal URL.      
Cerritos adopted the solution first in the city library, but
GST’s Ngo sees demand rising to expand to the local
college—and beyond. Leveraging the development
work already done for the Cerritos Library project, he
says, organizations everywhere can deploy similar
systems quickly, easily and economically. “It’s
available now as a turnkey solution including
equipment maintenance and supplies management,”
Ngo says. “Organizations should see this as a great
potential revenue generator anywhere there’s a need
for print or scan or email. It could be an airport, a
supermarket, a college, a cafe or bookstore—anyplace
people gather and spend time.”
To learn more, visit www.hp.com
www.gstes.com
www.pharos.com
© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to
change without notice. The only warranties for HP products and services are set forth in the express
warranty statements accompanying such products and services. Nothing herein should be
construed as constituting an additional warranty. HP shall not be liable for technical or editorial
errors or omissions contained herein.
ENERGY STAR is a registered mark owned by the U.S. Government 
This customer’s results depended upon its unique business and IT environment, the way it used HP
products and services and other factors. These results may not be typical; your results may vary.
4AA2-5724ENW, April 2009
Contact the
HP Reference2Win 
Program, 866-REF-3734 
for more information.