Wiley Web Design with HTML and CSS Digital Classroom 978-0-470-58360-9 Manual De Usuario
Los códigos de productos
978-0-470-58360-9
10
The goals of web design
Web Design with HTML and CSS Digital Classroom
1
Now let’s examine the web designer who is largely responsible for leading the prospective
customer through the entire process. If an interested customer comes to the shoe store’s
website, perhaps there is a button that the user clicks to see the shoes that are on sale. The
customer then needs some way to gather more data on the shoes; perhaps there is a table
listing the available shoe sizes, colors, and brands. If the customer takes the leap and puts a
shoe into the site’s shopping cart, this shopping process needs to be designed as well.
customer through the entire process. If an interested customer comes to the shoe store’s
website, perhaps there is a button that the user clicks to see the shoes that are on sale. The
customer then needs some way to gather more data on the shoes; perhaps there is a table
listing the available shoe sizes, colors, and brands. If the customer takes the leap and puts a
shoe into the site’s shopping cart, this shopping process needs to be designed as well.
In both of these examples, the end result is hopefully the same for the shoe store’s owner:
the customer buys the shoes. In both cases information is transferred from the store to the
customer; however, in the case of the website, the designer is involved in all stages of the sale
process. This is a crucial concept to understand: the web is an active medium and the term to
describe this design process is user interaction design.
the customer buys the shoes. In both cases information is transferred from the store to the
customer; however, in the case of the website, the designer is involved in all stages of the sale
process. This is a crucial concept to understand: the web is an active medium and the term to
describe this design process is user interaction design.
The web demands user interaction
The experience of a website is defi ned by the interaction the user has with it. For example, a
user clicks on navigation or scrolls down to read a page.
user clicks on navigation or scrolls down to read a page.
Even the act of reading a book can be defi ned as user interaction. In the Western world,
people read from left to right down a page, they turn pages, and scan page numbers and tables
of contents in order to fi nd a certain chapter or topic.
people read from left to right down a page, they turn pages, and scan page numbers and tables
of contents in order to fi nd a certain chapter or topic.
Coming back to the web, you don’t just have readers — you have users. Think of the verbs
that describe what you do online: you search websites, watch the weather report, transfer money
between accounts, book airline fl ights, and do many other things. The designer needs to think in
these terms when designing pages, anticipating the user’s motivation for coming to the site.
that describe what you do online: you search websites, watch the weather report, transfer money
between accounts, book airline fl ights, and do many other things. The designer needs to think in
these terms when designing pages, anticipating the user’s motivation for coming to the site.
You not only can read an online newspaper, but search, print, email,
tweet, comment and listen.
tweet, comment and listen.
webdesign.indb 10
webdesign.indb 10
3/17/11 1:50 PM
3/17/11 1:50 PM