For Dummies Web Design All-in-One 978-0-470-41796-6 Manual De Usuario
Los códigos de productos
978-0-470-41796-6
Table of Contents
Introduction..................................................................1
About This Book...............................................................................................1
Foolish Assumptions .......................................................................................2
Conventions Used in This Book .....................................................................2
How This Book Is Organized...........................................................................3
Foolish Assumptions .......................................................................................2
Conventions Used in This Book .....................................................................2
How This Book Is Organized...........................................................................3
Book I: Getting Started...........................................................................3
Book II: Designing for the Web..............................................................4
Book III: Building Web Sites...................................................................4
Book IV: Web Standards and Testing ...................................................4
Book V: Publishing and Site Maintenance ...........................................4
Book II: Designing for the Web..............................................................4
Book III: Building Web Sites...................................................................4
Book IV: Web Standards and Testing ...................................................4
Book V: Publishing and Site Maintenance ...........................................4
Icons Used in This Book..................................................................................5
Where to Go from Here....................................................................................5
Where to Go from Here....................................................................................5
Book I: Getting Started ..................................................7
Chapter 1: Starting with a Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
Understanding the Different Phases of a Web Project ..............................10
Determining the Site’s Purpose ....................................................................11
Determining the Site’s Purpose ....................................................................11
Checking out the competition ............................................................11
Gathering information .........................................................................12
Developing a statement of purpose ...................................................13
Gathering information .........................................................................12
Developing a statement of purpose ...................................................13
Building a Site Image......................................................................................15
Determining Site Content ..............................................................................16
Determining Site Content ..............................................................................16
Minimum requirements .......................................................................16
Marketing and sales content...............................................................18
Marketing and sales content...............................................................18
Diagnosing the Site’s Dynamic Requirements ............................................24
Defining Ways to Attract Visitors .................................................................27
Defining Ways to Attract Visitors .................................................................27
E-newsletters.........................................................................................28
Free tips and articles ...........................................................................31
Blogs.......................................................................................................32
Polls and calculators............................................................................37
Contests and sweepstakes ..................................................................40
Free tips and articles ...........................................................................31
Blogs.......................................................................................................32
Polls and calculators............................................................................37
Contests and sweepstakes ..................................................................40
Chapter 2: Defining the Audience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43
Defining the Target Audience .......................................................................44
Doing informal market research.........................................................44
Gathering Internet usage statistics ....................................................45
Sizing up the competition ...................................................................48
Gathering Internet usage statistics ....................................................45
Sizing up the competition ...................................................................48
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