Cisco Cisco Aironet 3700i Access Point Guía De Información

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More engaging visits
Visitors can connect to free Wi-Fi when they 
enter the museum, enabling them to get 
online whenever convenient. Cisco Connected 
Mobile Experiences (CMX) uses the Cisco 
wireless infrastructure to detect and locate 
smartphones, tablets, and other mobile devices. 
That means the museum can see movement 
patterns and send additional content, helping 
build a richer understanding of visitor flow.
The NHM has a large population of visitors 
accessing the wireless network. Cisco 
Aironet® Series wireless access points and 
Catalyst® LAN switches help insure a reliable, 
high-performance network that offers its 
customers the optimal Wi-Fi experience.   
•  Cisco Connected Mobile Experiences (CMX) for 
real-time analytics
•  Cisco Wireless network for fast, reliable, and 
secure connectivity
Solutions
Every year about 5.4 million people visit London’s Natural History Museum 
(NHM). A key question for the museum was how to interact more 
meaningfully with visitors once onsite. As a heritage building the museum’s 
internal messaging space is limited, and mechanisms for providing 
information to, and collecting insights and feedback from, visitors are geared 
towards offline and manual processes.
Improving the visitor experience, and being able to rapidly iterate those 
changes based on real-time quantitative data was a key part of the 
museum’s public engagement strategy. Technology was key to providing 
answers. “Today people expect to get information on the move. They 
seek Wi-Fi access in every public space,” says Dave Thomas, head of 
information and communications technology.
100,000 
downloads 
are projected 
for year 1