Cisco Cisco Aironet 3700i Access Point Guía De Información

Shaping traffic for optimal enjoyment

Now, the museum can use live data analytics to monitor people flow and
adjust its plans to keep foot traffic flowing around the building.

“The Cisco solution allows us to measure the effects of changes, rather
than rely on anecdotal evidence,” says network manager, George Jonasz.

Prehistoric world collides with the new...or not

Crowd management remains a heroic task, especially with the hugely popular
dinosaurs. But, even there, CMX location analytics is helping NHM find new
queue-busting techniques.

Visitors can access the museum’s mobile app to get information based on
time and context—such as interactive maps and events listings—on phones
and other devices. The app project roadmap includes push messaging and
more detailed itineraries and information about busy areas to encourage
wider exploration during a visit.

Launched in 2015 as part of an iterative release program, over 60,000
downloads have been achieved to date with 100,000 expected in the full
year. And 85 percent of users said they’d recommend the app to others.

• Improved insight into traffic movement to make best

use of exhibition space

• Iterative development process based on data

and feedback

Results

Game-changing greeting innovation

Visitors will soon receive targeted content segmented according to their
behaviour and preferences. Repeat visitors will be recognized and greeted
with personalized messages and content on their mobile devices.