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Gordon Ryan
Production Manager
Dublin Contemporary Art Show
Customer Case Study
The building contains about 120 high-ceilinged rooms and two 350 square-meter 
concert halls, including Ireland’s National Concert Hall. More than 110 international 
artists were invited, of whom 80 or so were from overseas. Most had a room to 
themselves on the top floor. One concert hall displayed work by four artists in a 
larger group. Another was home to outsized works, such as a Chinese artist’s 
gigantic rocking bed. Measuring 14 meters by 10 meters, its silk sheets were 
printed with news texts, while overhead TV sets were tuned to 24-hour news 
channels. Four-fifths of the available space was used, amounting to some 6000 
square meters.
Gordon Ryan, Production Manager for Dublin Contemporary 2011, explains: “As an 
architecture and design consultant, I acted as the link between the artistic demands 
of the curators and the practicalities of building use, identifying nearly 100 rooms 
suitable for showing exhibitors’ work.” Protected status and thick, traditionally-built 
walls, lead-lined in parts due to previous usage for radiology, added extra challenges 
to the potential difficulties of providing the innovative services desired.
Solution
The key communications requirement was a secure wireless infrastructure, built on 
the fast 802.11n standard, while the building had to be electrically rewired from top 
to bottom in eight weeks. “I coordinated between RocTel and the contract electricians 
to cost effectively position power sockets next to Cisco wireless access points and to 
share ducting for base-station LAN connectivity,” recalls Ryan. Four weeks remained 
to map and test the building’s topography for optimal locations, deploying the least 
number of points required for full coverage to minimize wall damage. Only two weeks 
were left for the installation. 
“The RocTel people were great. They had a fantastic can-do approach from the 
beginning, and followed through with an admirable project management system that 
kept me up-to-date with all their actions,” says Ryan. “Lots of companies gave us a 
point-blank refusal unless we signed a year’s contract with them, which was no use 
because we were only going to be there for two months.” RocTel continued to play 
a key role by hosting the show’s applications on its own servers via its Cisco-based 
RocSolid managed service.
Wi-Fi access was free, backed up with 3G in case of technical issues on the main 
network.  Capacity was a generous 155Mbps, offering ample speeds for large crowds 
of visitors, who could download the DC11 app simply by scanning 2D data-matrix 
barcodes in the entrance hall with their mobile devices. Each room bore a numeric 
code giving access to short, interactive artist biographies, downloadable in text. A 
venue tab gave opening times, with weekly postings on upcoming events, and news 
and blog channels with video content.
“From the outset, we said to ourselves we couldn’t possibly host such an event 
without free access Wi-Fi and plenty of bandwidth to play with. That’s exactly what 
the Cisco solution gave us,” says Ryan. “When we had 300 people or so in the 
lobby—all downloading the app at the same time while others Twittered, emailed, 
and browsed—they didn’t experience any slowdown in connection speed.”
Cisco® Unified Communications also played a significant role. A secure intranet 
was essential to link the planning office, across the road from the exhibition center, 
with a new communications room set up in the gallery a month before opening. The 
network needed ample bandwidth to support worldwide liaison and negotiation with 
artists, agents, collectors, other galleries, and specialist shipping firms. It helped the 
artists remotely to see the spaces allotted to them, choose what work to show, and 
issue detailed instructions to on-site teams.
© 2012 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. 
 
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