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The government spent €4 million of public money on the show, with an aim to
recoup half that in direct revenue sales. The clearest sign of the project’s popularity
was in exceeding its visitor targets by more than 10,000. The focus was on providing
a world-class event that would be of significant benefit to the local economy, from
higher hotel occupancy to increased bar and restaurant takings, souvenir buying,
and so on. In all regards, Dublin Contemporary 2011 was a tremendous success.
recoup half that in direct revenue sales. The clearest sign of the project’s popularity
was in exceeding its visitor targets by more than 10,000. The focus was on providing
a world-class event that would be of significant benefit to the local economy, from
higher hotel occupancy to increased bar and restaurant takings, souvenir buying,
and so on. In all regards, Dublin Contemporary 2011 was a tremendous success.
The next Dublin Contemporary show, scheduled for 2016, may not happen in the
same place, but the new Cisco wireless network at Earlsfort Terrace is robust
enough to make it a realistic option. The installation will also enable the Government’s
Department of Arts, Sport and Tourism to offer the elegant surroundings of a classical
building for hire to a wider range of potential customers, a key consideration as
Ireland’s economy gets on the road to recovery.
same place, but the new Cisco wireless network at Earlsfort Terrace is robust
enough to make it a realistic option. The installation will also enable the Government’s
Department of Arts, Sport and Tourism to offer the elegant surroundings of a classical
building for hire to a wider range of potential customers, a key consideration as
Ireland’s economy gets on the road to recovery.
The Cisco network proved its value from the start. In numerous instances, high-caliber
international artists had sent over technical teams to inspect their allotted spaces.
“Assistants would stand in the middle of a room, switch on a videophone, turn round
slowly to capture a 360° view, and send off the recording over the wireless network,”
Ryan describes.
international artists had sent over technical teams to inspect their allotted spaces.
“Assistants would stand in the middle of a room, switch on a videophone, turn round
slowly to capture a 360° view, and send off the recording over the wireless network,”
Ryan describes.
The free Skype IP phone service, which avoided mobile roaming charges, became
critical to further interchanges between assistant and artist once the latter had
viewed the space remotely. Such exchanges were often quite long and intensive,
as the artist relayed detailed instructions to their assistants. It was often an upfront
condition, laid down by private owners for the loan of a costly artwork, to have it
handled only by nominated specialists.
critical to further interchanges between assistant and artist once the latter had
viewed the space remotely. Such exchanges were often quite long and intensive,
as the artist relayed detailed instructions to their assistants. It was often an upfront
condition, laid down by private owners for the loan of a costly artwork, to have it
handled only by nominated specialists.
“During the technical set-up, it was crucial to have top-class Wi-Fi,” Ryan says.
“It would have been dreadful for people to arrive and find that this or that corner
didn’t have reception, and have to say ‘run down that corridor and you’ll get
it.’ When infrastructure is seamless, you hardly notice it. In hindsight, it’s such a
godsend that there were no blind spots.”
“It would have been dreadful for people to arrive and find that this or that corner
didn’t have reception, and have to say ‘run down that corridor and you’ll get
it.’ When infrastructure is seamless, you hardly notice it. In hindsight, it’s such a
godsend that there were no blind spots.”
The bring-your-own-device (BYOD) environment created for visitors was a huge
success. Not a single visitor came to reception complaining that they couldn’t get
onto the network, and users with special needs were well catered for. “People with
sight impairments are used to reading bus timetables or newspapers via the text-read
function on their phones,” says Ryan. “Of course, it’s our civic and statutory duty to
be doing such things, but I really don’t think there’s been another art show in Europe
which has gone to such lengths to make people with disabilities feel so welcome.”
success. Not a single visitor came to reception complaining that they couldn’t get
onto the network, and users with special needs were well catered for. “People with
sight impairments are used to reading bus timetables or newspapers via the text-read
function on their phones,” says Ryan. “Of course, it’s our civic and statutory duty to
be doing such things, but I really don’t think there’s been another art show in Europe
which has gone to such lengths to make people with disabilities feel so welcome.”
Crucially, Dublin Contemporary 2011 was conscious of the need to entice the
younger generation into galleries, thereby engendering a lasting enthusiasm for art
and culture. “We had lots of rest areas dotted around, and we found that the public
were using their devices to browse and research whenever they felt inspired to
learn more,” recalls Ryan. “We saw younger and older people using their devices in
much the same way, texting and Twittering away to their heart’s content, with all the
freedom they’re used to at work and home. Free Wi-Fi should be a default service,
even for temporary events.”
younger generation into galleries, thereby engendering a lasting enthusiasm for art
and culture. “We had lots of rest areas dotted around, and we found that the public
were using their devices to browse and research whenever they felt inspired to
learn more,” recalls Ryan. “We saw younger and older people using their devices in
much the same way, texting and Twittering away to their heart’s content, with all the
freedom they’re used to at work and home. Free Wi-Fi should be a default service,
even for temporary events.”
One of the show’s quirkier coups came out of a series of debates mounted in an old
lecture theatre, dubbed The Office of Non-Compliance. Lively evening discussions
were held here on artistic and social issues. An Irish youth forum, Spun Out, invited
candidates for the Irish presidency to debate and be grilled by an audience of
under-25s. Five of the seven hopefuls turned up. The event was streamed onto the
Spun Out website, and thence to other online access points. It was widely viewed
across Ireland and internationally.
lecture theatre, dubbed The Office of Non-Compliance. Lively evening discussions
were held here on artistic and social issues. An Irish youth forum, Spun Out, invited
candidates for the Irish presidency to debate and be grilled by an audience of
under-25s. Five of the seven hopefuls turned up. The event was streamed onto the
Spun Out website, and thence to other online access points. It was widely viewed
across Ireland and internationally.
Customer Case Study
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Gordon Ryan
Production Manager
Dublin Contemporary Art Show
Production Manager
Dublin Contemporary Art Show