Panasonic P20P/2BC Manual De Usuario
your power partner
panasonic Batteries worldwide
1995 : 1st HiGH Drain aLKaLine
For growing market of high drain appliances
1998 : introDUction PaPer LitHiUM ceLL
ultra-thin battery, perfect for new generation credit cards
2000 : HiGHest enerGY LeVeL LitHiUM ion BatterY
lightweight, ideal for compact portable electronics
2001 : Most DUraBLe coin LitHiUM BatterY
advanced features especially suited for sensor devices
2002 : introDUction PriMarY nicKeL BatterY
perfect battery for the growing market of digital cameras
2005 : LaUncH oF DiGitaL XtreMe PoWer
next generation battery with oxyride technology
2006 : LaUncH oF inFiniUM recHarGeaBLe Batteries
rechargeable revolution: ready to use, 365 days standby power,
high reliability for life!
high reliability for life!
2008: eVoLta / eVoia
world’s no.1 long lasting aa alkaline battery
recognized by Guinness world records
recognized by Guinness world records
LeaDer in BatterY tecHnoLoGY anD KnoW-HoW
an orGaniZation 100% DeDicateD to Batteries
ProDUction anD caPacitY aDVantaGes
LeaDer in innoVation
EMPLOYEES
2,200 in Japan and 14,300 in domestic & overseas affiliated companies
•
(3)
RANKING
top 3 sales in all consumer segments
•
(4)
PARTNERSHIPS
long term collaboration with industry leaders
•
(3) as of october 31, 2008
(4) source: «2008 Battery Market survey» by Fuji Keizai co., ltd.
(4) source: «2008 Battery Market survey» by Fuji Keizai co., ltd.
INTEGRATION
r&d, product and production technology
•
EFFICIENCY
EFFICIENCY
Highly efficient and flexible manufacturer with short time to market
•
COVERAGE
COVERAGE
19 factories in 13 countries covering all regions
•
EXPERIENCE
EXPERIENCE
80 years in battery manufacturing (since 1931)
•
your power partner
panasonic Batteries in europe
BUsiness
A battery dedicated company
employees in production: ± 700
•
employees in sales & Marketing: ± 300
•
inteGration
Unified production, logistics and sales support
LocaL ManUFactUrinG
Two European production sites
local flexibility and short delivery times
•
in line with eu quality and environmental standards
•
DistriBUtion
European distribution centre in Belgium
Hub for Eastern Europe in Poland
Hub for Eastern Europe in Poland
Panasonic Battery Factory
Panasonic European Distribution Centre
Panasonic European Distribution Centre
Panasonic Sales Division
Panasonic Distributor
Panasonic Distributor
HIGH UMBRELLA BRAND AWARENESS
(5)
panasonic umbrella brand is recognised by 90% of the consumers
•
VERY POSITIVE BRAND IMAGE
VERY POSITIVE BRAND IMAGE
(5)
trustworthy, reliable
•
top quality for an affordable price
•
strong product performance
•
STRONG BATTERY BRAND AWARENESS
STRONG BATTERY BRAND AWARENESS
(5)
panasonic battery is recognised by 66% of battery buyers
•
(aided awareness)
A STRONG BRAND AMONG THE MOST LOYAL BUYERS:
20% of loyal battery buyers are true to panasonic batteries
•
(6)
DIFFERENTIATED BRAND POSITIONING VS. OTHER BATTERY SUPPLIERS
(5)
panasonic offers a real alternative in the battery category
•
PROFESSIONAL
TECHNOL
OGICAL
GREEN
a PoWerFUL BranD
(5) pece consumer/shopper researches
(6) loyal battery buyers represent 37% of battery buyers in europe, other buyers are 37% deal prones and 26% unconcerned
(6) loyal battery buyers represent 37% of battery buyers in europe, other buyers are 37% deal prones and 26% unconcerned