Panasonic P20P/2BC Manual De Usuario
(7) estimated capacity over lifetime of the batteries. internal panasonic testing 2010 (iec)
960 aMPère
(7)
PoWer oVer BatterY LiFe
1200 aMPère
(7)
PoWer oVer BatterY LiFe
2500 aMPère
(7)
PoWer oVer BatterY LiFe
50% of battery shoppers put batteries on their shopping list
(8)
need to focus on the main shelf
50% of the battery shoppers buy on impulse
(8)
Maximum confrontation with batteries through secondary locations
Battery category is not always clear for shoppers
(8)
shelf should be organised to meet shopper expectations
appliance-based approach can help them make the right choice
appliance-based approach can help them make the right choice
Around 70% of shoppers have positive attitude to Rechargeable batteries,
but 30% find it difficult to choose the right Rechargeable batteries and chargers
but 30% find it difficult to choose the right Rechargeable batteries and chargers
(8)
need to simplify the rechargeable offer
Shoppers by batteries in different channels
(8)
important to adapt approach to each channel
(8) pece consumer/shopper researches 2009-2010.
sHoPPer insiGHts
Panasonic recHarGeaBLe Batteries
Panasonic
EVOLTA, tHe FLaGsHiP BranD DriVinG tHe FULL ranGe
For BotH aLKaLine anD recHarGeaBLe
your power partner
panasonic Batteries in europe
Ranking according to Eco Ideas
Umbrella communication for both
eVoLta products
Perfect match consumer - customer - appliance - battery trends
stanDarD
PreMiUM
HiGH PreMiUM
DePenDaBLe PerForMance
coMMonLY UseD aPPLiances
PreMiUM PerForMance
PersonaL aPPLiances
eXcePtionaL PerForMance
aLL aPPLiances
Up to 2600 mah
High Capacity:
High mah for professional use
Up to 1100 mah
Stay charged:
ready to use & capacity stays up
to 85% even after 1 year
Up to 2050 mah
Stay charged & High Capacity:
ready to use & the highest lifetime capacity
(mah x cycle life)
PRICE
Per Price/QUaLitY seGMent
Consumer understanding
•
Expert in category management
•
Top class supply chain management
•
100% Sales & Marketing organization covering total Europe
•
Panasonic enerGY eUroPe, YoUr ProFessionaL BatterY Partner
your power partner
panasonic Batteries in europe
NO.1 LONG LASTING
AA ALKALINE
PANASONIC’S MOST
ECO BATTERY